Sales & Marketing Project Coordinator
Virginia Abrasives Corporation
Jan 2025 - Aug 2025 (8 months)
• Coordinated end-to-end project timelines for marketing campaigns and product launches. Assigning tasks across creative, sales, and product teams to ensure deadlines and quality standards were met.
• Managed multi-brand campaign calendars, monitored progress against deliverables, and maintained open communication with stakeholders to track status and resolve bottlenecks.
• Spearheaded targeted email marketing campaigns, driving a 25% increase in engagement and improved lead response rates through persona-driven copy and A/B testing.
• Oversaw integration of email, social media, and sales outreach into unified campaigns, ensuring brand consistency with marketing guidelines.
• Prepared campaign briefs, maintained project