David Maher

I’m a commercially driven executive with 20+ years’ experience delivering measurable growth and transformation across international SaaS, technology, and digital commerce markets. I build and scale high-performing commercial organisations by combining strategic vision with operational discipline, and I’m motivated by the challenge of turning ambiguity into measurable performance. My leadership is defined by data-led decision making, customer insight, and repeatable commercial systems that drive revenue, margin, and market expansion. I’m equally comfortable shaping long-term strategy as I am rolling up my sleeves to optimise pricing, streamline processes, and improve performance through analytics. What I deliver - Double digit revenue growth through scalable GTM execution and commercial optimisation - Pipeline value generation of at least 4x quota through targeted demand generation and partner-led acquisition - Significant reduction in acquisition cost (CPA/CAC) through data-driven campaign refinement and channel optimisation - Enhanced margin improvement through pricing strategy, operational efficiency, and product mix optimisation - YoY increase in partner-sourced revenue through strategic channel development, enablement, and partner activation - Market expansion into multiple new EMEA and global markets, building repeatable market-entry playbooks and cross-functional execution capability How I work - I’m a pragmatic, results-focused leader who creates a positive, high-performance culture. I believe in: - Accountability through KPIs and a strong performance framework - Customer-led innovation and continuous improvement - Cross-functional collaboration that aligns sales, marketing, product, and partners - Commercial discipline – turning insight into action and delivering measurable ROI Core expertise - Revenue generation & profitability leadership - GTM strategy, execution & international expansion - Channel strategy, partner ecosystem development, and enablement - Digital transformation, eCommerce, and customer journey optimisation - Data-driven marketing, demand generation, and performance analytics - Team leadership, coaching, and building high-performing global teams If you’re looking for a senior commercial leader who can accelerate growth, improve profitability, and scale international teams and operations, let’s connect!