Aaron Tian
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Senior Growth Marketer at Close
New York, United States
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Full-time jobs
Résumé
Jobs
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- AHead of MarketingAura IntelligenceJan 2025 - Dec 2025 (1 year)Led all revenue generation and brand storytelling, directing a team of 5+ marketers and agencies from inception to $6M+ in ARR in under 1 year. Collaborated closely with leaders in Sales and Product to scale efforts across lead generation, brand positioning and strategy, sales enablement, customer activation / lifecycle marketing, events/PR, and more.
- ADirector of Growth MarketingAura IntelligenceSep 2024 - Jan 2025 (5 months)Managed all demand generation for B2B AI startup, achieving 10x growth in monthly lead acquisition.
- Senior Growth MarketerCloseFeb 2023 - Jan 2024 (1 year)Directed all paid customer acquisition, managing a $2M annual budget at a 300% ROAS. Drove 20% growth in lead acquisition quarter over quarter. Managed and reported on campaigns across paid search, affiliate partnerships, pay-per-lead, programatic/display ads, retargeting & more.
- HHead of Growth MarketingAug 2021 - Jan 2023 (1 year 6 months)Directed a team of 4 marketers, leading all growth efforts for two-sided Fintech marketplace. Managed a $1M+ budget in dozens of territories across the US. Scaled B2C user acquisition ~500% and listed ~$16M in small business capital across the marketplace.
- DDirector of Growth MarketingApr 2019 - Jan 2021 (1 year 10 months)Led a team of 3 to execute all client acquisition efforts for B2B and B2C products. Drove over $1.1M in new ARR via rigorous ICP & new strategy testing. Worked closely with C-Suite, Sales, and Product teams to develop new products, brand positioning and ICPs, marketing channel mix, & overall business goals.
- HHead of Growth MarketingApr 2018 - Mar 2019 (1 year)Led all consumer and b2b marketing in complex business model, creating over 500% growth in daily user acquisition and ~150 client leads per month ($6M potential lead value). Main channels included social media marketing, SEO/SEM, content writing/marketing, PR outreach, brand collaborations and more.
- Head of GrowthFlightdropDec 2017 - Apr 2018 (5 months)Drove thousands of new users to product and created healthy feedback system via influencer marketing, paid social, growth hacking techniques, community building, social media management, public relations outreach, and more.
- CContent and Community LeadAug 2017 - Nov 2017 (4 months)Directed ~400% in-app user growth and established a loyal community through paid and organic content strategy, unorthodox social media initiatives influencer outreach/management, email and blog writing, and more.
- Associate CopywriterRauxaFeb 2016 - Jun 2017 (1 year 5 months)Wrote and presented concepts for campaigns in customer acquisition, CRM, and b2b on tight timelines. Formats included email, direct mail, socials, etc.
Education
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- New York University — Bachelor’s Degree, Individualized Study: Creative SolutionsNew York UniversityJan 2013 - Dec 2016 (4 years)My concentration was titled Creative Solutions, a personalized approach to the influence of advertising and new age media in culture. I studied writing, cultural analysis, psychology, digital media, and of course, advertising. I supplemented my studies with a semester abroad in Buenos Aires, Argentina and additional time traveling through Colombia. Siempre estarán en mi corazón.