Soraia Cassamo

Senior Director, Digital Transformation

OutSystems

Apr 2025 - Current (1 year 5 months)

Director, Digital Transformation

OutSystems

Jan 2021 - Mar 2025 (4 years 3 months)

Head of Digital Transformation & Marketing

Galp

Oct 2016 - Dec 2020 (4 years 3 months)

Key person responsible for the digital strategy of the company’s entire portfolio of products and services: Natural Gas, Electricity, Convenience Stores, Fuel, LPG, and Oil products. Focusing on transforming the customer experience and generating business through digital, launched five new Digital Products and implemented digital strategies to acquire, retain and engage B2C and B2B customers. Key responsibilities: - Built a new team and strategy, focused on Digital Marketing and Product development to accelerate the company's Digital Transformation - Lead product roadmap, guide product managers on backlog creation and prioritization while ensuring delivery and eliminating blockers - Identify and quantify opportunities for new products, fea

Head of Ecommerce & Digital Marketing

Editorial Presença

Aug 2013 - Sep 2016 (3 years 2 months)

As the key person responsible for managing the digital portfolio of the publishing house, built and launched a new eCommerce business unit, managed ebooks go-to-market, and implemented digital marketing strategies. Key responsibilities - Build and manage the new eCommerce business unit, including building the team, processes, and the technological infrastructure - Manage direct online sales for the publisher imprints through the eCommerce website - Implement eBooks go-to-market strategy and managed eBook sales - Implement digital strategies and tools to increase book sales through online and offline retailers - Continuously partner with senior management, sales, marketing, IT, logistics, design, and customer care to generate support and in

Ecommerce & Digital Marketing Manager

Editorial Presença

Mar 2011 - Jul 2013 (2 years 5 months)

As responsible for growing the publisher direct to consumer online book sales, managed the eCommerce sales and digital marketing channels. Key responsibilities: - Devise creative campaigns to launch newly published books - Manage content strategy and creation for all digital channels - Manage social media strategies, such as Facebook and Instagram - Manage retention strategies, such as email marketing, customer segmentation strategy, and customer support strategy - Managed CRO strategy, by continuously implementing experiments to increase conversion rates and basket size, through automated algorithms, A/B testing, data analysis, and user testing. - Managed and prioritized the website development backlog by calculating ROI for new function

Digital Marketing Specialist

SANA Hotels

May 2009 - Feb 2011 (1 year 10 months)

As part of the eCommerce team, had the mission of growing hotel reservations through the company’s website. Managed the new website development and launch, having achieved bookings driven by the organic search for the first time since the eCommerce team foundation. Implemented social media and other digital communication tools, from advertising to online partnerships and SEO. Implemented the content marketing strategy, as well as online reputation management strategy.

PR & Communication Assistant

Cunha Vaz Associados

Feb 2009 - Mar 2009 (2 months)

Participated in the elaboration of media exposure reports, clipping, press releases, databases, presentations, newsletters, and magazines. Contacted media and clients, supported event planning and creation and development of communication strategies.

Digital Communication Assistant

Millennium bcp

Jul 2008 - Sep 2008 (3 months)

Summer internship - Participated in the new Intranet development, created and published website content. During my time here I have specially developed my knowledge around concepts like information architecture, usability, and SEO.

Journalist

Impresa

Nov 2007 - May 2008 (7 months)

Wrote articles for Revista Visão website. Participated in information research and writing for the National and Economy sections of Revista Visão. Wrote articles for Revista Visão Júnior.

About

Detail

Timeline

Résumé