Evan Howard

Growth Manager Lead

Autodesk

Jul 2023 - Current (2 years 10 months)

- Ensure insights users receive the best experience and adopt meaningful behaviors in products that result in better outcomes for those users. - Partner with our insights platform teams (and product teams) to drive overall insights strategy. - Work with data scientists and analysts to develop and discover growth opportunities. - Own the development, coordination, and execution of the growth plan for the insights program. Establishing the framework with which it will be evaluated and prioritizing what actions to take first

Senior Growth Product Marketing Lead

Square

Mar 2022 - Jul 2023 (1 year 5 months)

- Responsible for the product’s end-to-end growth marketing strategy (PLG) to drive subscriber acquisition, free-to-paid subscriber conversion, current subscriber engagement, and lifecycle retention/win-back programs. - Led product SaaS growth (19k to 61k, +215% YoY) and processor growth (112k to 128k; +14% YoY), resulting in $88M in ARR. - Partnered with in-product growth squad to increase new seller onboarding completion rate from 55% to 65% within the signup journey, growing weekly signups by +29%, +13k more per quarter, leveraging both in-product and lifecycle marketing. - Focuses on two areas to drive new subscriber growth; create a GTM messaging framework to target upmarket business to drive Top of Funnel OKR and invest in personalize

Director of Product Marketing: Engagement and Retention (Covid Layoff)

Brighte

Mar 2021 - Mar 2022 (1 year 1 month)

- Created, built, hired, and managed Bright’s product marketing, engagement and retention, data implementation, content marketing, email marketing and social media teams (three direct reports at a company of 35 employees). - Leads creation, direction, and implementation of GTM strategies for all new and improved product updates. - Resourced and built user support mechanisms in-product to ensure user happiness throughout onboarding flow. - Creates repurchase engagement loops within Bright’s product to reduce turnover and improve creator revenue. - Built support mechanisms in product and through marketing to ensure user and creator satisfaction. Generated actionable KPIs to correctly identify, track, and apply learnings to improve user/creato

Senior Product Marketing Manager: Engagement and Retention

Adobe

Apr 2019 - Mar 2021 (2 years)

Product Focus: Photoshop, Lightroom, Premiere Pro, Rush - Created, implemented and lead the global customer engagement and retention strategy for users across Photoshop, Lightroom, and Premiere Pro in excess of $20M+ in ARR for FY20 and $22M+ in ARR for FY21. - Correctly identified, A/B tested, and improved Premiere Pro’s crash rate by 10% resulting in $3M+ in Q1 ARR. - Developed, pitched, and subsequently lead numerous in-product improvements and updates that were launched across the global products of Photoshop, Lightroom, Lightroom Classic, Premiere Pro, and Rush. - Led 50+ A/B test and experiments to achieve the our G&E FY20/FY21 engagement and retention ARR goals. - Ideated and integrated improvements to new user onboarding experience

Director of Marketing: Growth, Engagement, and Monetization

CBS Interactive

Jan 2018 - Mar 2019 (1 year 3 months)

- Head of Growth and Engagement team with seven direct reports and 25 total people in my team’s organization. - Head of growth, monetization, and audience development for CNET.com, TVGuide.com, and - GameSpot.com. - Drove $2.5M (75% YoY) in additional marketing revenue in 2018, highest among all CBSi’s growth teams. - Responsible for optimizing our consumers’ journey/lifecycle on every content distribution platform and constantly improving/enhancing ways for them to better engage while on each platform. - Managed and directly influenced CBSi’s growth and monetization opportunities with third party partners; Facebook, Twitter, YouTube, Snapchat, Instagram, Pluto, Xumo, etc. - Created five Facebook Watch shows that recorded five billion organ

Senior Marketing Manager: Head of Growth and Operations (GameSpot)

CBS Interactive

Feb 2016 - Jan 2018 (2 years)

• Manages the Growth and Engagement Team with seven direct reports including a producing editor, three social media producers, two data quality assurance producers and a senior graphic designer • Works with product team to onboard new features to improve customer journey/experience and engagement • Manages hiring process for Growth and Engagement team in both the US and EU time zones • Created and managed high level strategies to grow our social marketing, email marketing and product marketing teams • Establishes content delivery strategies from video and editorial teams to streamline content to users

Content Marketing Manager (GameSpot)

CBS Interactive

Nov 2014 - Feb 2016 (1 year 4 months)

• Manages and grows our team’s relationship with sales and development teams to assure cohesiveness • Defined, established and applied 80+ monthly KPI’s across 6 different marketing and web platforms • Interviewed and hired candidates for multiple job openings within the Growth & Engagement team • Produced and executed marketing campaigns registering 600M+ impressions with $0 project budget • Built and created new HTML/CSS email campaigns which outperformed past campaigns by +100% • Created and implemented new Facebook optimization techniques resulting in the monthly growth of social reach from 7M to 375M, unique visitors from 300K to 4M and page views from 800K to 14M

Associate Product Marketing Manager

Electronic Arts EA

Nov 2013 - Nov 2014 (1 year 1 month)

• Proficient in Google Analytics with applications to business solutions and KPI objective tracking • Established and implemented the ideal consumer path for prospective clients and saw an instant increase in ROI through Amazon and GameStop demand channels • Created and applied optimization systems to find new partnerships for our brands continuing to push consumers in our target market down the demand funnel • Planned, executed, and revaluated social, email and display media campaigns with media team to continue demand generation • Daily alignment with retail marketing, integrated communications, public relations and media strategy to ensure high quality and on time campaign execution • Constantly evaluating customer insights to elevate ou

Account Executive

Golden State Warriors

Feb 2013 - Nov 2013 (10 months)

• Sold over $640,000 in Warriors tickets within the first fourteen months of employment • Expertise in B/B and B/C sales • Averaged over 70 cold calls per day, 2nd highest call volume of 20 coworkers • Generated over 270 new clients, fourth most (out of 20) in the ticket sales office in 14 months • Built client relations from first point of contact through multiple purchases throughout the season

Ticket Sales Representative

Golden State Warriors

Aug 2012 - Feb 2013 (7 months)

• Promoted to Account Executive after seven months – managers asked me to handle higher end clientele

Marketing Campus Representative

Electronic Arts EA

Sep 2011 - Jun 2012 (10 months)

• Planned, prepared and managed bimonthly EA SPORTS events on campus • Marketed events to thousands of potential consumers weekly to reinforce increased attendance • Increased fan base weekly through social media and other original ideas to attract new customers

Integrated Communications Coordinator

Electronic Arts EA

Jun 2011 - Sep 2011 (4 months)

• Devised and shaped an innovative process for maximizing social media engagement rate and monthly active users for EA SPORTS public relations team • Created eight page summary of EA SPORTS history for upper management and important clientele • Constructed EA SPORTS’s 2011 product sheet for all game review critics • Built three living documents in Excel to increase awareness and production by tracking social media metrics and improving social engagement with a direct positive correlation to increased in store sales • Developed PowerPoint for Vice President of public relations to present to other executives to show a nine percent growth of engagement rate in the first three weeks of the new implementation process

Featured Columnist

Bleacher Report

Apr 2011 - Dec 2011 (9 months)

N

Marketing Representative

NetScouts Basketball

Nov 2010 - Jun 2011 (8 months)

Sales Supervisor

Dialogue Direct (Children International)

Jun 2009 - Aug 2009 (3 months)

• Generated sponsorships (sales) from cold-call prospects in San Francisco to fund underprivileged international children • Exceeded weekly sales quotas by consistently outselling coworkers and goals • Sustained an outgoing, positive attitude which was recognized by a promotion in an eight week period • Promoted to supervisory role and in charge of training new sales associates

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