Bernie Yeung

I am a CEO and global business leader with a track record of building, transforming and scaling businesses across complex and highly competitive markets.

My career spans global organizations and entrepreneurial, high-growth businesses, with leadership across P&L, commercial strategy, international expansion, product and portfolio strategy, brand building and business transformation.

Today, I lead BudBase within Montu, with a global mandate spanning product strategy, innovation, commercialization and supply across international medical cannabis markets.

My leadership approach combines consumer and market insight with clear strategic choices and disciplined execution. I believe the strongest businesses focus on where they can genuinely win, build differentiated products and brands, and create high-performing teams with clear accountability for results.

I bring together the strategic discipline and brand-building experience of large global organizations with the speed, ownership and entrepreneurial mindset required to scale high-growth businesses.