Emiliano Potignano

Emiliano Potignano

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Lead Growth Engineer/ Growth Marketing Lead / Full Stack Developer
Argentina
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  • Agentify
    Chief AI Officer and Co-Founder
    Agentify
    Feb 2026 - Current (9 months)
  • E
    AI Native Growth Engineer
    Epotignanocom
    Nov 2023 - Current (3 years)
  • Wander
    Growth Marketing Lead
    Wander
    Oct 2022 - Feb 2026 (3 years 5 months)
    Building the future of travel at Wander.

    Contributing across Performance Marketing, Growth Engineering, Growth Analytics, Attribution, and Beyond.
    Building features to help create profitable demand, decrease the cost of acquisition, and make the company go to the next level with a fantastic team.
  • Wander
    Marketing Engineer | Growth Engineer
    Wander
    Oct 2022 - Mar 2023 (6 months)
  • A
    Founder
    Autopilotmecom
    Jun 2021 - Oct 2022 (1 year 5 months)
    Are you struggling to grow online? Put your company growth on Autopilot!

    We specialize in creating Digital Experiences and Strategies to increase your company Revenue and Profit Margins. We serve customers in the USA, UK, EU, CAN, LatAm, Startups, and D2C Brands from starting to +100M USD /year moguls!
  • Maximus
    Head of Growth
    Maximus
    Jan 2021 - Feb 2022 (1 year 2 months)
    Established the foundation as Head of Growth Marketing of the company for Customers Acquisition and Retention. Working closely with the Product and Tech Teams to ensure an optimal site architecture, using NextJS, Sanity.io, and Segment, among other techs & tools, to give us enough flexibility and speed to grow x10 our customer base in 8 months.
    I've Managed Facebook Ads, Creative Strategy, Copies, and Site Development + Ensuring Tracking best practices.
  • Trafilea
    Growth Marketer | Youtube and Pinterest Lead
    Trafilea
    Jun 2020 - Feb 2021 (9 months)
    My mission at Trafilea is to lead Youtube and Pinterest strategy, maximize performance and profit, research and analyze data to improve our creatives materials and videos to be more positive, inspirational, and transform people's lives.
    As a Growth Marketer with a strong background in Data Science and Programming, I use Python to do deep creatives and video analysis, supported by automation to reduce manual tasks and errors, allowing us to run laser-focused experiments to transform our communication and improve the overall marketing campaigns performance.
  • Menesse Condos
    Director de marketing
    Menesse Condos
    Jan 2020 - Feb 2020 (2 months)
    Menesse Condos es la empresa líder en Ventas de Inmuebles de Lujo en la Riviera Maya.
    Encargado de diseñar todas las estrategias digitales de la empresa y realizar una ejecución integral de todas las fases del Customer Journey, Data Science para mejora continua de los procesos de venta.
    Disciplinas ejecutadas:
    - Data Science
    - Marketing Analytics
    - Social Media
    - Search Marketing
    - Digital Strategy
    - Content Marketing
    - Software Engineering
    - CRO
    - CVO
  • Onix Living
    Director de marketing
    Onix Living
    Dec 2019 - Jan 2021 (1 year 2 months)
    Onix Real Estate es una de las empresas más jóvenes e innovadoras de la Riviera Maya.
    Con más de 4 años de experiencia en Quintana Roo, y proyectos ejecutados en Cancún, Playa del Carmen y Tulum, es una de las empresas más confiables y sólidas de México.
    Constituida por un grupo multidisciplinario, de excelentes jóvenes profesionales, cada uno destacando en su área, mi misión es dirigir y desarrollar todos los esfuerzos de Marketing desde el área digital, coordinando de forma integral con los equipos de Producto, Desarrollo y Equipo de Ventas, con una visión de destacar y posicionar la marca como una empresa de élite, con procesos y estándares de atención de la más alta calidad integrando tecnologías innovadoras y las mejores prác
  • Menesse Condos
    Director de marketing digital
    Menesse Condos
    Nov 2018 - Jan 2020 (1 year 3 months)
    Menesse Condos es la empresa líder en Ventas de Inmuebles de Lujo en la Riviera Maya.
    Con más de 400 unidades entregadas y constante mejora de la producción y ventas, mi tarea es posicionar la empresa como la número 1 de todo el mercado y además coordinar las actividades de venta de manera interdisciplinaria para lograr generar mejores resultados y una cohesión que incremente las ventas.
  • TryLikes
    Senior Software Engineer Technical Lead
    TryLikes
    Oct 2018 - Jun 2020 (1 year 9 months)
    Determine and implement best practices and methodologies to develop software that gives us the capabilities to scale our IoT Products over the world and give instant feedback for offline activity to our customers. We make together the coolest way to gather offline feedback.
  • Consultant
    Founder
    Consultant
    Jan 2018 - Jan 2022 (4 years 1 month)
    Specialized into provide world-class services to bring Digital Marketing Strategies, Sales Funnels and Sales Process to Real Estate companies
    It does not matter what you do online if you don't get sales your finances will get broken, if you don't want to be part of the 99% that is failing to run a business on the internet, you should act differently than them.

    As a part of a robust corporative structure, we're aiming to become leaders in providing Cognitive Services, Conversion Rate Optimization, Smart Data and Software development in Latin America to help our customers to reach the place they deserve: the #1 in their markets.
  • F
    Marketing Chief
    Fertility and Health Center Cancun
    Jun 2017 - May 2019 (2 years)
    From a nearly broken company to the #1 in Quintana Roo, from 8 patients a month (Market average is 8-12) to +100 hundred new couples a month using Social Media Marketing Strategies.

    We overwhelm our market competitors, having an average of 14 times more patients than any of them per month, and with our Customer Acquisition and Retention strategies we systematically obtain ROI from 1500% to 3000% in each of our marketing campaigns and 1500 subscriptions per month that we exploit using Facebook Bots, Follow-up sequences, CRM Automation, Ads Automation and Artificial Intelligence for Marketing.
    We're aiming to expand to Nuevo Leon, CDMX and Guadalajara while we build a new online concept to help mothers and women willing to bec
  • Despegarcom
    JavaScript developer
    Despegarcom
    Jul 2013 - Jul 2014 (1 year 1 month)
    It was an honour to work in an elite environment where all the team was amazing, where I found great mentors and friends that helped me to reach a new level in my career, surrounded by former IBM engineers, Google Argentina, Globant, among other world leading companies. I was part of the team that contributed to make products used by top providers such as Disney, Universal Studios, among thousands of others providers, which allowed the company to increase their sales by millions and scaled their positions in the market. I’ll be eternally grateful to all those teammates, friends now, that had the patience to teach me every piece of knowledge acquired by working and fighting for several years in world-class companies.
    If I have seen furt
  • C
    CeiboIT CEO, Fullstack developer
    Ceibo IT
    Jan 2013 - Nov 2017 (4 years 11 months)
    I've worked as a Fullstack Developer using MEAN Stack (Mongo, ExpressJS, AngularJS and NodeJs), me and my team had the honor of being qualified as Top Ranked Developers in Upwork, Lancers (The Japanese equivalent to Upwork) and Freelancer.com, where we maintained a 100% Job Success Rate while working for companies from more than 14 countries.
  • Universidad Tecnológica Nacional
    Ayudante Alumno
    Universidad Tecnológica Nacional
    Jan 2012 - May 2013 (1 year 5 months)
    Ayudante en la catedra de Física II, dando apoyo en el uso de aparatos en laboratorio y en las clases normales, así como software para la catedra, entre ellos, MatLab.
  • FREELANCE DEVELOPER
    FrontEnd Developer
    FREELANCE DEVELOPER
    Mar 2006 - Dec 2009 (3 years 10 months)
    I've worked in different projects, working like freelancer, I was more focused in work with ActionScript and JavaScript like my main languages also I was used to use HTML, CSS and jQuery like always, I was used to use these technologies until I knew AngularJS in the year 2013, and my life changed forever when I went in the path of MEAN Stack and other web technologies.
  • A
    Frontend Developer
    Aldo Comunicaciones
    Apr 2005 - Aug 2006 (1 year 5 months)
    Oh! The old times, my first web that went to production! :D
    I was in charge of developing the website for a company in my hometown. At that moment I was using ActionScript, Dreamweaver, Flash, and other technologies of the time. Remembering this makes me feel nostalgic and reflexive about how much has our industry evolved over this past years.
    Some other used technologies were HTML, CSS, jQuery, SQL, and PHP.
Education verified_user 0% verified
  • U
    Ingeniero en Sistemas, Ingeniería
    UTN Argentina
    Jan 2009 - Jan 2015 (6 years 1 month)
Projects (professional or personal) verified_user 0% verified
  • I
    IoT company from Holland
    Aug 2016 - Current (10 years 3 months)
    Tasks: Automatize devices administration around the world, help to develop general architecture in order to allow the company to rapidly scale. Take decisions about technologies to use and implement strategies to make a scalable team in order to handle the fast growth of the company.
    The project was backed by Google Holland in their init.

    People in charge: None, I was on charge of all the software development due that the startup was in an initial stage.

    Technologies: Firebase, Elasticsearch, ReactJS, ES6, NodeJS, ExpressJS, Redux, React Native, Electron.
  • E
    E-commerce site for Worldwide recognized company of Basketball and Baseball for Mexico branch
    They trusted in my capabilities to be on the charge to deploy their strategy to sell online on the Mexican market.
    I'm in the charge to develop the architecture and strategy to land the product on the market as soon as possible. The work is still in progress.
  • E
    E-commerce site and social media strategy for the most recognized Boxing brand of Mexico
    Jun 2018 - Jun 2019 (1 year 1 month)
    The brand decided to start his new line, Sportswear and they trusted in my capabilities to be on the charge to deploy this new line on the Mexican market.
    With a Scientific Web Design approach, we got an average ROI of +300% and with some peaks of 565% in our most successful campaigns, being recognized by PayPal as the store that got more sales in the Mexican territory between whose that opened in June. There is a long way ahead and now the work is mostly focused in improve Conversion Engines and deploy a strategy to develop Brand Awareness and focus on retailers and brick and mortar shops.
  • S
    Social Network for corporative communication
    Jan 2015 - Jul 2015 (7 months)
    Social network for corporative communication inside one of the biggest Japanese corporations, a company present in 35 countries, being one of the more powerful companies from Japan. This system is strategic for improve the relations between workers around the world and allows to the publsihers to communicate corporative news in real time for every worker in any country.

    This project uses cutting-edge technologies, as AngularJS, Firebase aas back end, built with the better approaches in these technologies, the servers are distributed for can feed the users around the world with news in REAL Time, the system filters and select the better content for the users depending on their countries and languages.

    Technologies: Ang
  • M
    Maletas & Lugares
    Nov 2014 - Jan 2015 (3 months)
    Site for a travel agency from La Plata City, we provided a CMS for administrate the packages and circuits that the company offers, The critical feature of the product was the possibility of scrap and save packages from others urls, things that allowed to the company to save time and effort and had a big impact in the productivity and range of packages that they are able to offer to the customers.

    Technologies:
    NodeJs, MongoDB, AngularJS, ExpressJS.
    Bower, Grunt.

    Testing: Manual
  • D
    DPR Wholesalers
    Oct 2014 - Feb 2015 (5 months)
    E-commerce site for a company from England, we've developed a CMS for manage products, bulk upload of products from a xlsx files, categories and menu administration and the possibility of manage users and allow to the users to make online payments.

    Technologies:
    MongoDB, ExpressJS, AngularJS, NodeJS.
    Bower, Grunt.

    Testing:
    Back: Mocha.
    Front: Karma, Protractor.
  • C
    Collaborative Course Editor
    Oct 2014 - Jan 2015 (4 months)
    A system developed for Opensesame, used for create and edit courses for the platform.
    The tool have some unique features as real time collaboration, is possible to edit a course between more than 2 persons, in different places in a similar way that can be done in Google docs.
    The tool was complex in their functionallities and testing. with this tool were created thousands of courses and actually is heavily used.
  • E
    E-commerce Site for the mid-size company from La Plata City
    Mar 2014 - Aug 2014 (6 months)
    Role: Project Leader
    People in charge: 4.
    Tasks: Buy a real-time e-commerce site, heavily focused on the backend, developed a lot of features for automatizing business internal processes.
    Challenges: Small size company with a constrained budget. All the taken decisions have to add value to the business and be developed quickly. Automatize tasks and implement changes in the company culture and thinking about technology.
    Technologies: Firebase, Angular1.x, Cloudinary, Nodejs, ExpressJS
    Url: www.lascoloradas.com.ar
  • B
    Backoffice Despegar
    Jul 2013 - Aug 2014 (1 year 2 months)
    CMS for administrate packages and activities that are shown in the attached URL.
    This project was my first large project in AngularJS, I've build about 17 modules, a lot of directives, forms validations and the complete architecture for the frontend that interacted with a REST API.
    The complexitiy of the project was big, because a lot of entities interacted between (Providers, Packages, Activities, Blackouts...) and was heavily used by providers around the world for example, Disney and Universal
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