S
Sim Aulakh
Sim Aulakh
About
Detail
98% Pitch Success → Pipeline Impact | Founder @ EstablishCred | CredSignal™ AI PR Engine | B2B Tech CMOs Get Strategic Placements That Accelerate Deals | Catego
Dallas, Texas, United States
Your last funding round made you visible.
But when enterprise prospects Google you, they find your competitors cited in the publications CFOs actually read.
That's not a brand problem. That's a revenue problem.
Most B2B tech CMOs hire PR agencies who deliver placement counts and activity reports. You get into some outlets. The board sees logos. But sales cycles don't compress. Deals don't re-engage. And when you ask how media contributed to pipeline, you get vague answers about "awareness."
Here's what actually happens: Traditional PR firms build static media lists in 2024 the same way they did in 2009. They blast generic pitches to 200 journalists. They call it "best effort." You call it $15K/month with zero ROI.
Meanwhile, your competitors who nail signal-based PR show up in every analyst report, every AI citation, every late-stage deal where prospects validate before signing. Their sales teams send Forbes links instead of PDF decks. Authority compounds. Your team is still explaining who you are.
I built EstablishCred because earned media should be an engineering problem, not a relationship lottery.
After working with high-growth SaaS and tech scaleups who were tired of paying for activity instead of outcomes, we built CredSignal™ Engine—the first AI-augmented media intelligence system that tracks journalist behavior in real time, identifies live signals in your category, and generates hyper-personalized pitch angles that reporters actually want.
Not spray-and-pray. Signal alignment.
The system watches for funding announcements, regulatory shifts, competitor coverage, and beat evolution. Then it maps your narrative to what journalists covered last week. That's how we hit 97% pitch success rates while traditional firms celebrate 5%.
When your positioning shows up in ChatGPT citations, Gemini results, and Perplexity answers—while competitors are invisible—that's not luck. That's systematic narrative ownership.
Category leadership doesn't take years. Bad PR takes years.
If you're a Series A-C B2B tech CMO tasked with building category narratives by your CEO or board, if you've tried traditional agencies and got placements but no pipeline impact, if you need media momentum that connects to revenue metrics your board actually tracks—let's talk.
Not if you're looking for vanity placements or pay-to-play press.
Only if you're ready to turn earned media into a pipeline engine.
But when enterprise prospects Google you, they find your competitors cited in the publications CFOs actually read.
That's not a brand problem. That's a revenue problem.
Most B2B tech CMOs hire PR agencies who deliver placement counts and activity reports. You get into some outlets. The board sees logos. But sales cycles don't compress. Deals don't re-engage. And when you ask how media contributed to pipeline, you get vague answers about "awareness."
Here's what actually happens: Traditional PR firms build static media lists in 2024 the same way they did in 2009. They blast generic pitches to 200 journalists. They call it "best effort." You call it $15K/month with zero ROI.
Meanwhile, your competitors who nail signal-based PR show up in every analyst report, every AI citation, every late-stage deal where prospects validate before signing. Their sales teams send Forbes links instead of PDF decks. Authority compounds. Your team is still explaining who you are.
I built EstablishCred because earned media should be an engineering problem, not a relationship lottery.
After working with high-growth SaaS and tech scaleups who were tired of paying for activity instead of outcomes, we built CredSignal™ Engine—the first AI-augmented media intelligence system that tracks journalist behavior in real time, identifies live signals in your category, and generates hyper-personalized pitch angles that reporters actually want.
Not spray-and-pray. Signal alignment.
The system watches for funding announcements, regulatory shifts, competitor coverage, and beat evolution. Then it maps your narrative to what journalists covered last week. That's how we hit 97% pitch success rates while traditional firms celebrate 5%.
When your positioning shows up in ChatGPT citations, Gemini results, and Perplexity answers—while competitors are invisible—that's not luck. That's systematic narrative ownership.
Category leadership doesn't take years. Bad PR takes years.
If you're a Series A-C B2B tech CMO tasked with building category narratives by your CEO or board, if you've tried traditional agencies and got placements but no pipeline impact, if you need media momentum that connects to revenue metrics your board actually tracks—let's talk.
Not if you're looking for vanity placements or pay-to-play press.
Only if you're ready to turn earned media into a pipeline engine.
