I am a passionate professional driven by creativity and innovation, with a strong vision of the market and the advertising industry. My leadership skills are focused on inspiring teams to unlock their full potential. I bring expertise in integrated marketing, strategic planning, digital strategy, strategic communications, and user interface (UI) design.
As a Creative Director, I have successfully balanced Design Thinking methodologies with practical UI execution, ensuring that both creativity and user experience are at the forefront of every project. This approach has allowed me to lead teams that not only deliver visually compelling designs but also solutions that are deeply aligned with user needs.
With over 15 years of experience, I’ve had the privilege of contributing to the growth of major brands such as The Lincoln Center, Museum of the city of New York, Blue Cross Blue Shield, Hyundai, Nissan, Toyota, Subaru, Ford, International® Trucks, ABBOT, Falabella, Movistar, Nokia, Kimberly-Clark, MacPollo, Challenger, among others.
My work has been recognized with multiple awards in local and international creativity and advertising effectiveness festivals.