Rob Giannone
Rob Giannone
About
Detail
VP, Growth Marketing
United States
I’m a seasoned marketing leader with a passion for building and scaling strategies, teams, and tech. I’ve got over 15 years experience implementing marketing strategies, optimizing throughout the marketing funnel, leading people and growing teams in both B2C and B2B organizations.
I've got deep subject matter expertise in CRM, retention, lifecycle marketing, performance and programmatic growth channels, digital analytics, CX, conversion optimization, marketing operations, and branding. I'm a data-driven marketing leader with a strong background in analytics and a proven track record of impacting positive organizational outcomes.
I can "speak the language" of different stakeholders across an organization and subsequently align growth, retention, and overall marketing strategies that directly drive core business KPIs. I've also led several organizations through complex and large-scale technical platform implementations, integrations, and migrations while managing key relationships with a wide range of internal and external partners.
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Specialties:
Marketing Strategy - B2C Marketing - B2B Marketing - Ecommerce - CRM Operations - CRM Technology (HubSpot, Salesforce, Marketo, Eloqua, Zoho, SAP, Oracle, Dynamics, Optimove, Cendyn, Mailchimp) - Lifecycle Marketing Automation - Email Marketing - Push Notifications - SMS - Mobile & App Communications - Product Marketing - Martech Integrations - Customer Attribute Modeling - Database Marketing - Segmentation & Targeting - Marketing Analytics - Customer Satisfaction Surveys - Brand Awareness - Market Research - Google Marketing Platform 360 (Google Analytics, Google Tag Manager, Google Surveys, Search Ads, Display & Video, Campaign Manager) - Google Search Console - SEO - User Behavior & Conversion Optimization - Community Media & Social Media Management (Sprinklr, Hootsuite, Brandwatch, Sprout, Tweetdeck, Buffer) - Adobe Creative Suite (Photoshop, Illustrator) - Markup & Front End Languages (HTML, CSS, PHP, Javascript)
I've got deep subject matter expertise in CRM, retention, lifecycle marketing, performance and programmatic growth channels, digital analytics, CX, conversion optimization, marketing operations, and branding. I'm a data-driven marketing leader with a strong background in analytics and a proven track record of impacting positive organizational outcomes.
I can "speak the language" of different stakeholders across an organization and subsequently align growth, retention, and overall marketing strategies that directly drive core business KPIs. I've also led several organizations through complex and large-scale technical platform implementations, integrations, and migrations while managing key relationships with a wide range of internal and external partners.
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Specialties:
Marketing Strategy - B2C Marketing - B2B Marketing - Ecommerce - CRM Operations - CRM Technology (HubSpot, Salesforce, Marketo, Eloqua, Zoho, SAP, Oracle, Dynamics, Optimove, Cendyn, Mailchimp) - Lifecycle Marketing Automation - Email Marketing - Push Notifications - SMS - Mobile & App Communications - Product Marketing - Martech Integrations - Customer Attribute Modeling - Database Marketing - Segmentation & Targeting - Marketing Analytics - Customer Satisfaction Surveys - Brand Awareness - Market Research - Google Marketing Platform 360 (Google Analytics, Google Tag Manager, Google Surveys, Search Ads, Display & Video, Campaign Manager) - Google Search Console - SEO - User Behavior & Conversion Optimization - Community Media & Social Media Management (Sprinklr, Hootsuite, Brandwatch, Sprout, Tweetdeck, Buffer) - Adobe Creative Suite (Photoshop, Illustrator) - Markup & Front End Languages (HTML, CSS, PHP, Javascript)
