Craig Baldwin

Global Partnerships Director

Concentrix

Jan 2023 - Mar 2024 (1 year 3 months)

I led the Global Apple Partnership within Concentrix. By leveraging our design, build, and run capabilities, we provide digital mobility, employee, and customer experience services to some of the leading corporations in the world.

Head of Sales & Partnerships, North America, Concentrix Catalyst (Formerly Tigerspike)

Concentrix

Sep 2021 - Dec 2022 (1 year 4 months)

I was recruited to lead the North American Tigerspike business at Concentrix. Tigerspike was a digital consulting subsidiary focused on strategy, design, and engineering of customer and employee experiences. I oversaw the commercial team and the P/L. In my first full year, our team's bookings exceeded the previous year's by 75%.

VP of Sales & Partnerships

Losant

Apr 2021 - Aug 2021 (5 months)

Partnerships Director

Losant

May 2017 - Apr 2021 (4 years)

Craig was one of the early employees at Losant, a venture-backed startup and leading IoT application enablement platform company. While at Losant, Craig constructed the company's partner program and led its ecosystem growth. Craig's work at Losant focused on critical global telco and technology relationships. Day-to-day he led a fantastic team who monetized through strategic, systems integration, and technology partners.

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Director, Digital Strategy

Rockfish

Feb 2016 - May 2017 (1 year 4 months)

Craig was a Director of Digital Strategy and Innovation Leader at WPP's Rockfish, a top digital agency in the US. While there, Craig enabled leading automotive and CPG clients to effectively evaluate and work with startups as part of their innovation strategy - applying their technologies, products, and business models to create innovative digital experiences and new revenue streams.

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Digital Strategist

Rockfish

Aug 2015 - Jan 2016 (6 months)

Entrepreneur in Residence

The Brandery

Jun 2015 - Oct 2015 (5 months)

As EIR at The Brandery, a top-ten ranked US startup accelerator, Craig coached founders of the 2015 Brandery Class on topics such as market validation, integrated marketing and sales strategies, digital customer acquisition, and fundraising.

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Co-Founder, CMO

Sqrl

Jun 2013 - Jun 2015 (2 years 1 month)

Sqrl was one of 10 companies selected out of over 1,000 applications for the 2013 Brandery Accelerator Class. Sqrl went on to become a venture-backed SaaS company. The core business was a practice management tool for accountants and other financial service providers. Craig led Sqrl into the 2013 Brandery Accelerator Class and played an integral role in raising institutional VC round. Craig developed the entire sales and marketing strategy to produce sales qualified leads. He pushed 150K+ unique visitors to Sqrl web properties in the first full year using SEO and contributor strategies. Craig converted sales demos to contracts at a rate of 40%. Overall the experience had many highs and lows, enabling Craig to learn an absolute shit ton a

Co-Founder, Partner

Upsourced

Apr 2012 - Current (14 years 4 months)

Craig is a co-founder and partner at Upsourced, a digital-first accounting firm. Upsourced currently serves over 120 creative agencies across the US with full-service accounting, CFO, tax, consulting, and M&A services. Craig owns marketing, sales, and oversees the Upsourced consulting practice.

Audit Senior Assistant

Deloitte

Jan 2011 - Apr 2012 (1 year 4 months)

Craig participated in audits, reviews, and compilations for clients in the publicly traded banking industry and other financial services institutions. Craig's specialty was in loan loss reserve analysis and client service.

Audit Intern

Deloitte

Jan 2010 - Mar 2010 (3 months)

Craig was the baddest man in the copy room, fixing paper jams and collating like a 20 year pro.

Teaching Assistant

The Ohio State University

Oct 2008 - Dec 2010 (2 years 3 months)

Proctored and graded three exams per quarter. Held weekly tutor hours and assisted students with accounting questions, also performed private tutoring. Led several accounting lectures for a class size of 250-300 people.

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