Srishti Chanana

Srishti Chanana

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Social Media & Brand Marketing | Influencer Strategy | APAC & MENA | AI-Enabled Growth
Bengaluru, Karnataka, India

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Jobs verified_user 0% verified
  • Wegocom
    Social Media & Influencer Manager
    Wegocom
    Sep 2023 - Current (2 years 10 months)
    - Social media and influencer strategy across APAC and MENA, supporting India market growth and global content needs. - Drove 84M+ India market channel views and 51.4M+ influencer-led views, contributing to 28K+ app installs. - Managed influencer collaborations across Instagram and Facebook, delivering 8M+ Instagram views and 2.6M+ Facebook views. - Managed paid brand campaigns across Meta, Snapchat, LinkedIn, X, and YouTube, with primary focus on awareness, consideration, traffic, and video-view objectives. - Co-led B2B communication on LinkedIn and X, supported cross-functional Flight and Hotel campaigns, and managed influencer crisis resolution within 48 hours.
  • M
    Social Media Manager
    Muvin
    Jan 2022 - Aug 2023 (1 year 8 months)
    - Built Muvin’s social presence for a Gen Z fintech/payment app, growing followers from 1K to 4K and increasing engagement by 280%. - Created 75+ reels, with top-performing content reaching 7.2M views. - Increased website visits by 170% through social-first content strategy and campaign planning. - Managed influencer relationships and creator-led campaigns, contributing to 110% growth in influencer-led reach. - Led content calendars, creative coordination, performance tracking, and competitor monitoring across platforms. - Managed designers and interns to support always-on content, campaign execution, and brand storytelling.
  • Times Bridge
    Social Media Manager | Editorial Coordinator
    Times Bridge
    Aug 2020 - Dec 2021 (1 year 5 months)
    - Managing the social media platforms like Facebook, Instagram & Twitter for Houzz India. - Growing the Instagram followers from 80k followers to over 100k organic followers. - Working closely with the Houzz India Editor in bringing the latest residential projects by Indian professionals on the platform from which most of them get featured in the weekly editorial.
  • freelance
    Content Strategist
    freelance
    Aug 2019 - Aug 2022 (3 years 1 month)
    - Overall branding, strategy & content creation for Medium and small-sized businesses. - Worked with several clients from various industries in managing their complete digital marketing. - Facebook & Instagram Marketing. - Facebook & Instagram Ads.
  • Undefined
    Content Strategist
    Undefined
    Aug 2019 - Aug 2022 (3 years 1 month)
    - Overall branding, strategy & content creation for Medium and small-sized businesses. - Worked with several clients from various industries in managing their complete digital marketing. - Facebook & Instagram Marketing. - Facebook & Instagram Ads.
  • Houzz
    Sales Development Representative
    Houzz
    Jun 2018 - Dec 2019 (1 year 7 months)
    - Make updates and improvements to Pro+ profiles to help professionals experience a return on their investment. - Generating leads. - Improvements include but are not limited to uploading photos, key wording, faceting, merging and organising photos, optimising visual layouts of profiles, and making ad copy improvements. - Educating the professionals on how to use the platform, ways to maximise exposure and gain popularity through the user specific features. - Assist the houzz community with creating professional profiles. - Maintain contact with professionals to help them brand their business. Provide user feedback to the marketing and sales team.
Education verified_user 0% verified
  • DrGRDamodaran College of Science
    Bachelor's of Science, Design and Visual Communications, General
    DrGRDamodaran College of Science
    Jan 2015 - Dec 2018 (4 years)
  • S
    Science stream
    St Joseph Matriculation Higher Secondary School
Projects (professional or personal) verified_user 0% verified
  • P
    Portfolio
    A cross-section of professional and academic work.
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