Director Ecommerce
FranklinCovey
Jan 1997 - Dec 2000 (4 years)
I pioneered ecommerce at Franklin where few people really knew what the internet was. I owned every aspect of the effort including sales, marketing, creative, and technology. We launched and within 90 days had grown revenue from 0 to $500K a month. We pioneered the concept of B2B2C by building custom sites for company's employees. We began by focusing on companies that understood the internet like AOL, HP and IBM.
We used a homegrown solution written in Perl which ended up getting open sourced and adopted by Backcountry. I replaced the homegrown solution with Broadvision, they claimed to be able to give every customer a personalized “One-to-One” experience which, due to the lack of machine learning, didn’t quite get there but