Bridget Wills

Chief of Staff to the CEO

AssistRx

Jan 2026 - Current (6 months)

Vice President, Marketing and Communications

AssistRx

Mar 2025 - Jan 2026 (11 months)

Senior Director, Marketing and Communications

AssistRx

Mar 2021 - Feb 2025 (4 years)

Develop and oversee corporate and product marketing strategy, as well as internal communications. Ensure corporate and product brand equity and messaging internally and externally. Support business development and field sales teams through strategic marketing initiatives, while leading internal communications initiatives that elevate our employer brand. Lead a top-notch marketing team by providing tools and support that empower these talented individuals to flourish.

Marketing Director

AssistRx

Jan 2018 - Feb 2021 (3 years 2 months)

Develop and oversee marketing strategy, including campaigns, events, digital marketing, creative and PR, to strengthen the company’s market presence and awareness. Responsible for crafting corporate identity and messaging, as well as supporting the business development and field sales teams. Lead and manage the marketing team by clearly defining objectives, allocating resources, managing budgets, monitoring activities, and providing development opportunities.

Public Relations Account Director

Uproar PR

Oct 2017 - Jan 2018 (4 months)

Support business development efforts with proposal writing and participation as a SME in sales meetings. Serve as a member of the agency management team and implement several internal programs to facilitate employee growth. Provide strategic direction and oversight of the B2B & Technology Department, encompassing four B2B and B2C teams.

Account Director

Uproar PR

Oct 2017 - Jan 2018 (4 months)

Support business development efforts with proposal writing and participation as a SME in sales meetings. Serve as a member of the agency management team and implement several internal programs to facilitate employee growth. Provide strategic direction and oversight of the B2B & Technology Department, encompassing four B2B and B2C teams.

Public Relations Account Manager

Uproar PR

Feb 2017 - Oct 2017 (9 months)

Manage three teams and provide overall strategic direction for technology, real estate, healthcare, and professional services clients. Advise on market approaches and brand positioning, strategic guidance on launch strategies and timing, and oversight of all pitching, writing, and thought leadership efforts.

Manager, Marketing & Public Relations

Digital Risk

Jan 2016 - Feb 2017 (1 year 2 months)

Develop and execute marketing and public relations strategies to support Digital Risk's business development and employer branding efforts. Responsibilities include writing and securing coverage of 15+ press releases and 20+ articles; building and nurturing media relationships, developing email campaigns, white papers, and other marketing collateral; and crafting copy for the company Web site and Blogs. Oversee the company's social media efforts by developing social campaigns, supervising campaign execution, and analyzing strategic effectiveness. Grow Digital Risk's brand by securing 20+ national and industry-specific awards and supporting the company's presence at industry trade shows and conferences.

Director, Social Media

GOSHRMThe Greater Orlando Society for Human Resource Management

Oct 2013 - Oct 2015 (2 years 1 month)

Refine and implement social media strategy for the GOSHRM chapter in an effort to engage new and current members, while creating buzz regarding chapter events, programs, and meetings. Ensure that HR professionals and the Orlando community at large are fully informed of the chapter’s resources, activities, and mission (“Get Involved, Get Noticed, Get Ahead”) by using social media communication mediums. Efforts increased the chapter’s Twitter following by 461.8%, LinkedIn Group member count by 645.5%, and LinkedIn Company page followers from 0 to almost 200.

Supervisor, Employer Branding

Digital Risk

Jun 2013 - Dec 2015 (2 years 7 months)

Corporate Branding Pursue national and industry-wide awards for the company and company leaders, resulting in placement in HousingWire’s 2014 Fast50, MReport’s 2014 Women in Housing 35 Under 35, Stevie Awards' 2014 Women in Business awards, and more. Develop quarterly editorial calendars, as well as craft press releases, internal newsletters, client outreach emails, thought leadership articles, and content for the company’s Corporate and Careers Blogs, and Facebook, LinkedIn, and Twitter pages. Manage the enhancement and maintenance of key executive leaders’ online presence. Build relationships with industry media outlets, resulting in multiple placements in HousingWire, MReport, Mortgage Compliance Magazine, and more. Monitor the company’s

Corporate Recruiter

Digital Risk

Jan 2012 - Jun 2013 (1 year 6 months)

Manage social media efforts to expand awareness of Digital Risk's vast career opportunities. Performed full life cycle recruiting utilizing the company’s applicant tracking system, SalesForce. Managed vendor and staffing agency relationships and negotiated contract rates. Designed, promoted and implemented a new employee referral rewards program. Planned and executed an external Career Fair, resulting in more than 80 attendees and 5 hires.

Campus Director

Kaplan Test Prep and Admissions

Jun 2011 - Jan 2012 (8 months)

Responsible for all marketing efforts in the state of Maryland, resulting in over $2.4m in sales. Developed and implemented new employee performance management and incentive programs. Contributed to development of national marketing campaigns, resulting in 12.2% top line growth. Developed print and digital communications using Publisher and Photoshop. Managed regional social media accounts, growing followers and engagement. Partnered with student and college academic departments to implement social media campaigns that meet both parties’ needs. Responsible for recruiting, hiring, training, and supervising 19 employees.

Campus Manager, College Park

Kaplan Test Prep and Admissions

Jan 2010 - Jun 2011 (1 year 6 months)

Responsible for campus-wide marketing programs that resulted in $930k in new business. Coordinated the planning, promotion, and execution of large-scale marketing events, drawing more than 250 attendants and $60k in new business. Leveraged Publisher and Photoshop to create print and digital communications targeting a 35,300-person market. Managed the UMCP Kaplan social media account. Partnered with student and college academic departments to implement social media campaigns that meet both parties’ needs. Responsible for recruiting, hiring, training, and supervising 10 employees.

M

Account Associate

Manning Selvage and Lee

Jun 2009 - Jan 2010 (8 months)

Assisted in the promotion and execution of Sanofi Pasteur’s Pertussis Awareness Day, resulting in more than 108,664,800 media impressions. Pitched national print and broadcast outlets and secured media interviews to promote Sanofi Pasteur’s Sounds of Pertussis campaign. Compiled niche media lists using Cision and Factiva to maximize exposure of the Sounds of Pertussis campaign.

Writer/Intern

University Relations University of Florida

Jan 2009 - May 2009 (5 months)

Wrote and edited news releases and articles for the campus-wide newspaper, InsideUF. Assisted in the promotion of University Relations campus communications contests. Maintained the Inside The Gator Nation Web site and social media accounts.

Intern

Ron Sachs Communications

May 2008 - Aug 2008 (4 months)

Developed press releases, letters to the editor, and op-eds. Created media lists using Cision and Factiva. Performed media pitching to more than 200 media outlets for nationwide campaigns, including The State of Florida’s Explore Adoption Initiative. Created and maintained the Explore Adoption Initiative’s Facebook and MySpace accounts.

Account Associate

University Relations University of Florida

Sep 2007 - May 2009 (1 year 9 months)

Spearheaded The Gator Nation Campaign’s state-wide charity drive, Gator Troops. Developed press releases and print ads promoting The Gator Nation Campaign’s events. Created press releases and pitched local print media outlets promoting campus-wide events.

Student Assistant

University Relations University of Florida

Jan 2007 - Jan 2009 (2 years 1 month)

Managed digital records of 12 University of Florida department budgets and accounts receivable. Maintained monthly and fiscal-year-end program ledgers.

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