Carla McCall

I am managing partner of AAFCPAs, a preeminent, 300-person CPA and consulting firm based in New England. I'm proud to have contributed to the evolution of AAFCPAs, driving the expansion of services for our sophisticated clients beyond the core audit and tax, such as managed accounting, wealth management, robotic process automation, IT & cyber security, system selection & implementation, and data analytics. I think about the client in everything I do--putting customers in the center, at the core of our business, to provide a positive experience and meet their evolving needs.

I focus a great deal of my energy setting an influential tone at the top to inspire AAFCPAs’ people-first, cultural environment and core values. In 2011, I launched AAFCPAs’ Women’s Opportunity Network (WON), which serves as a platform to ensure women have a clear path to leadership. In 2017, recognizing the need to expand on diversity, equity, and inclusiveness, we launched the firm’s DEI initiative. In 2018, I established the firm’s Innovation Lab and Changemaker Challenge, where team members are encouraged to question everyday processes and think like intrapreneurs. And in 2021, I launched the firm’s Automation Initiative, supported by the firm’s in-house Data Analytics/Robotic Process Automation team, to help our teams realize measurable results through more efficient and effective working infrastructures. We can only grow by nurturing and embracing innovation that helps us work ‘smarter not harder.' In 2022, I launched the firm’s Zip2CPA credentialing accelerator program, as well as the firm’s E3 Intern Accelerator Program, designed to provide opportunities for new accounting professionals who are traditionally underrepresented in the industry.

I also commit a great deal of my personal time to mentoring young professionals and serving nonprofits--which is some of the most gratifying work I do. I always try to lead with authenticity and to inspire new pathways to growth, sustainability, and excellence.