Corey Koskinen

Lifecycle Marketing Lead

Linktree

Sep 2025 - Current (1 year)

Owning customer lifecycle and monetization strategy at Linktree. Partnering across Product, Engineering, Data, and Go-To-Market functions to drive engagement, feature adoption, and subscription growth.

Head of Lifecycle Marketing, Panasonic Well

Panasonic

Mar 2023 - Sep 2025 (2 years 7 months)

• Built the lifecycle marketing function from the ground up, including CRM architecture, segmentation strategy, channel expansion, domain setup, and IP warming. • Led the implementation of Braze, overseeing vendor selection, contract negotiations, integrations, and launch while reducing platform costs by 50%. • Developed lifecycle programs supporting onboarding, engagement, retention, and product adoption for an AI-powered wellness platform serving consumers, partners, and enterprise audiences. • Partnered closely with Product, Engineering, Data, and Creative teams to launch new features, optimize customer journeys, and improve customer engagement. • Expanded lifecycle capabilities across email, SMS, and in-app messaging, creating a scalabl

Growth Marketing Operations Manager

Apple

Apr 2022 - Mar 2023 (1 year)

• Led global launch of growth marketing channel, managing creative, roadmap, and performance. • Executed 60+ end-to-end global campaigns across Growth Marketing, Product, and Retail. • Successfully launched net-new iOS mobile channel, driving 1st and 3rd party subscription conversions. • Connected cross-functional teams to analyze existing workflows and identify inefficiencies, resulting in the implementation of process improvements that allowed for flawless campaign execution. • Developed and implemented net-new standardized operating procedures (SOPs) to streamline day-to-day operations.

Senior Lifecycle Marketing Manager

SimplePractice

Oct 2020 - Apr 2022 (1 year 7 months)

• Led lifecycle marketing across onboarding, activation, retention, and expansion for a leading healthcare SaaS platform serving mental health professionals. • Increased trial-to-paid conversion through behavioral segmentation, personalized onboarding journeys, and specialty-specific customer experiences. • Launched enterprise B2B lifecycle programs supporting new lines of business and strategic growth initiatives. • Managed two lifecycle marketers, balancing campaign execution, professional development, and team growth. • Partnered with Product, Sales, Customer Success, and Analytics teams to improve product adoption, engagement, and customer outcomes. • Maintained HIPAA-compliant lifecycle programs across email, web, and customer communic

Marketing Manager

Redbox Automated Retail LLC

Mar 2020 - Oct 2020 (8 months)

• Directed mobile programs and strategy, driving incremental revenue and loyalty program goals through SMS and app channels. • Developed and managed the marketing budget to ensure efficient resource allocation. • Influenced $20M+ revenue goal, shaping short and long-term mobile initiatives. • Led key initiatives, launching Tap & Pay Payment and Mobile Wallet Loyalty Pass. • Pioneered new customer strategy, increasing average revenue per new user by 4.7%. • Management of loyalty program campaigns for 30M+ audience list.

Senior Marketing Associate

Redbox Automated Retail LLC

Feb 2019 - Feb 2020 (1 year 1 month)

• Surpassed $20M mobile marketing revenue goal in 2019 through optimized SMS, push/app, and location channels. • Orchestrated 2019 roadmap, engaging 15M+ customers at all lifecycle stages. • Managed vendor relationships, directing day-to-day operations, projects, and negotiating $3M+ contracts.

Digital Marketing Associate

Redbox Automated Retail LLC

Nov 2016 - Feb 2019 (2 years 4 months)

• Drove monthly promotional campaigns, creating 50+ assets for email, SMS, and push channels, engaging 40M+ contacts. • Delivered insightful marketing performance reports to stakeholders, enabling informed decision-making.

Marketing Manager

Groupon

Jan 2016 - Nov 2016 (11 months)

• Led North American Merchandising Calendar across all lines of business, contributing to $50M+ monthly revenue. • Pioneered Groupon's first automated personalized email campaign, generating $133K in gross bookings at launch.

Senior Marketing Coordinator

Groupon

Jun 2014 - Jan 2016 (1 year 8 months)

• Coordinated and ensured operational success of all North American promotional email campaigns. • Identified optimal target audiences among 70M subscribers for targeted email marketing campaigns.

Web Marketing Coordinator

DC Interactive Group

Sep 2013 - Jun 2014 (10 months)

• Optimized SEM & SEO strategies, leveraging Google AdWords/Analytics and Facebook, to drive consumer traffic to client websites. • Prepared HTML for impactful campaigns, reaching 3K contacts, as part of marketing initiatives for Crown Communities, a luxury home builder. • Conducted research, writing, and moderation of blog posts for Spark Report and clients such as Sherman Health & Crown Communities. • Established and maintained a personal WordPress blog offering current marketing tips and branding strategies. • Actively contributed to client meetings, calls, and technology sessions for social media programs. • Utilized Google Analytics metrics (click-through rate, bounce rate, traffic source) to analyze and optimize marketing efforts. • A

Web Marketing Intern

DC Interactive Group

May 2012 - Sep 2012 (5 months)

About

Detail

Timeline

Résumé