Antonieta Herrera

Antonieta Herrera

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Founder at ZEAZE | Host of Reimagina Latam & Reimagina Blueprints | Career Mentor at GMI | Building Social Impact Ecosystms for LATAM | Innovation & AI Strategi
Argentina

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Jobs verified_user 0% verified
  • Amela
    Amela Member
    Amela
    Dec 2025 - Current (11 months)
    Amela is a global network for women entrepreneurs, designed to support you from idea to launch — and beyond.

    As a member, I'm part of a curated community of women founders, operators, and builders across Latin America and Europe. Through Amela, I have access to world-class mentorship, investor connections, expert-led programs, and strategic support to grow as a founder.

    We're on a mission to close the gender gap in entrepreneurship by helping more women start, fund, and scale impactful businesses
  • VOWI  Voice of Women in Innovation
    VOWI Member
    VOWI Voice of Women in Innovation
    Dec 2025 - Current (11 months)
    VOWI | Voice of Women in Innovation is a global community for women who lead and design innovation across a diverse range of industries, from technology and infrastructure to public policy and creative sectors.

    As a member, I actively participate in a supportive network of over 40 leaders from 20 countries. Through regular discussions, collaborative research, and strategic advocacy, we share opportunities, tackle challenges, and build meaningful connections to strengthen our collective presence in the field.

    Together, we are building a powerful network to amplify women’s voices and drive inclusive, cross-sector innovation on a global scale.
  • Media Chicas ONG
    AI and Automation Instructor
    Media Chicas ONG
    Oct 2025 - Dec 2025 (3 months)
    My role is to empower the next generation of women tech leaders in Latin America by demystifying the world of Artificial Intelligence and automation.
    My course is designed to be 100% practical and accessible, focusing on building real-world solutions with no prior programming knowledge required.

    Key topics and technologies I teach:
    ▸ Workflow Automation: Leveraging low-code platforms like n8n and Make to connect applications and streamline processes.
    ▸ Artificial Intelligence Integration: Teaching how to integrate Large Language Models (LLMs) from OpenAI into practical projects, including building RAG (Retrieval-Augmented Generation) systems.
    ▸ Agent and Chatbot Creation: Developing virtual assistants and bots
  • Reimagina Latam
    Host & Editorial Director
    Reimagina Latam
    Sep 2025 - Current (1 year 2 months)
    As the Host and Editorial Director of Reimagina Latam, I lead the creation and production of a podcast focused on showcasing the innovators, technologists, and leaders who are building the future of Latin America.

    My key responsibilities include:
    ▸ Strategic Direction: Defining the content vision, guest selection, and the overall narrative of the podcast to ensure high-impact conversations that are relevant to our audience.
    ▸ Hosting and Interviewing: Preparing and conducting in-depth interviews, facilitating a space for authentic dialogue that extracts valuable insights and unique perspectives.
    ▸ Production & Post-production: Overseeing the entire episode lifecycle, from audio/video recording and editing to the fi
  • ZEAZE
    Innovation Leader
    ZEAZE
    Jan 2025 - Current (1 year 10 months)
    - Talent Hunting: Identification and development of high-potential creative and tech talent
    - Technological Innovation: Product Design, Integration of No Code tools, AI and automation
    - Educational Design: Development of training proposals centered on creativity and technology

    Core Skills:
    - UX/UI Design
    - No Code Automation
    - AI Integration
    - Educational Technology
    - Brand Strategy
  • ZEAZE
    Founder & Ecosystem Growth Officer
    ZEAZE
    Nov 2024 - Current (2 years)
    I founded ZEAZE with a clear vision: building the bridge between global opportunity and Latin America's most extraordinary talent.
    I architect the strategic direction, automation systems, and methodology that sustain every pillar of the ecosystem. I don't execute everything, I build the standards that allow others to execute with excellence.
    What I built and lead:

    ▸ Talent Acquisition Operations: I designed the full automation architecture and operations behind our recruitment, contractor management, and freelance matching service for companies in the US and Europe.

    ▸ ZEAZE Impulso: I created the methodological standard and led the pilots for our pro-bono strategic acceleration program for high-impact NGOs. T
  • UNTREF Universidad Nacional de Tres de Febrero
    Senior Visual Designer
    UNTREF Universidad Nacional de Tres de Febrero
    Jul 2022 - Sep 2023 (1 year 3 months)
    Provided essential visual design support for key cultural initiatives across the UNTREF university museum network, including the MUNTREF Immigration Museum, the Center for Contemporary Art, and the international BIENALSUR. My responsibilities included the creation of graphic materials for exhibitions and public programs, contributing to a cohesive visual identity across these prestigious institutions. This role offered a unique vantage point into the operational dynamics of large-scale cultural ecosystems and solidified my commitment to building new, more agile and equitable organizational models
  • Independiente  Freelance
    UIUX Designer and Brand Consultant
    Independiente Freelance
    Jan 2022 - Current (4 years 10 months)
    - Designed user-centered digital products and implemented technological adoption strategies for e-commerce, SAAS, Sales Funnel, ERP, and web apps.
    - Conducted UX research, user interviews, and qualitative analysis to enhance product usability and customer satisfaction.
  • Independiente  Freelance
    Lead Product Designer & Brand Consultant
    Independiente Freelance
    Sep 2021 - Current (5 years 2 months)
    - Designed user-centered digital products and implemented technological adoption strategies for e-commerce, SAAS, Sales Funnel, ERP, and web apps.
    - Conducted UX research, user interviews, and qualitative analysis to enhance product usability and customer satisfaction.
  • Independent
    Independent Consultant in Design Strategy & Project Management
    Independent
    Sep 2021 - Current (5 years 2 months)
    - Designed user-centered digital products and implemented technological adoption strategies for e-commerce, SAAS, Sales Funnel, ERP, and web apps.
    - Conducted UX research, user interviews, and qualitative analysis to enhance product usability and customer satisfaction.
    - Led change management and operational transitions for design teams, implementing agile methodologies to optimize delivery timelines and cross-team collaboration.
    - Acted as the key strategic communication bridge between technical development teams and corporate stakeholders, translating complex requirements into viable design solutions.
  • PML innovative media
    Lead Product Designer & Brand Strategist
    PML innovative media
    Sep 2021 - Jan 2022 (5 months)
    - Designed digital products and developed creative marketing strategies for clients across various industries.
    - Led a cross-functional team to deliver branding, UI/UX design, and content strategies.
    - Conducted market research to optimize product positioning and messaging.
  • PML innovative media
    Digital Product Designer and Brand Consultant
    PML innovative media
    Sep 2021 - Jan 2022 (5 months)
    - Designed digital products and developed creative marketing strategies for clients across various industries.
    - Led a cross-functional team to deliver branding, UI/UX design, and content strategies.
    - Conducted market research to optimize product positioning and messaging.
  • PML innovative media
    Marketing strategist
    PML innovative media
    Oct 2020 - Sep 2021 (1 year)
    - Brand, Creative & Product Marketing Strategy
    - Conceiving, define budget, and implementing concepts, guidelines, and strategies in various creative projects and overseeing them to completion.
    - Collaborating with account executives to obtain knowledge of the clients’ requirements.
    - Directing and motivating teams of copywriters, visual designers, UI UX designers, and developers to help them use their talents effectively in each project.
    - Manage Email marketing actions for in-house purposes and clients. Responsible: supervision building process, edit, test, and deploy
  • Selina
    Art Coordinator. Country Art Lead
    Selina
    Mar 2019 - Oct 2019 (8 months)
    - Lead the team to develop designs and art interventions aligned with the experience concept.
    - Presenting the artist selection and the art proposal to the global and the regional team.
    - Manage the workflow, schedule, budgeting, hiring, payments, travel logistics, supplies, documentation.
    - Monitor the team's progress and guide them for improvements.

    Locations:
    _ Selina Córdoba
    _ Selina Bariloche
  • Readers Digest Association
    Art and Promotions Analyst
    Readers Digest Association
    Nov 2015 - Feb 2019 (3 years 4 months)
    - Designs print and digital assets.
    - UI UX Web Prototyping.
    - Product design. Setting the technical standards for new editorial products.
    - Supervision and follow-up of graphic designers and photographers.
    - Give support to the community manager to safeguard the predefined brand styles.

    Main accounts:
    - Selecciones Reader's Digest Argentina and sub-brands. Ingenio magazine, Sabor de casa, Bien Natural. AR - PY - UY
    - 7 Maravillas Naturales Argentinas Official New 7 Wonders. AR
    - Italcred Magazine. UY
  • Banco Mercantil
    Especialista en Diseño
    Banco Mercantil
    Oct 2013 - Oct 2014 (1 year 1 month)
    - Desarrollo de un conjunto de iconos personalizado.
    - Creación de infografías para una mejor comprensión de los procesos y transacciones del banco.
    - Prototipado del Micrositio: "PREGUNTAS FRECUENTES"
    - Crear propuestas para el rediseño del sitio web en conjunto con el equipo de programación.
  • Mercantil Banco
    Design Specialist
    Mercantil Banco
    Oct 2013 - Oct 2014 (1 year 1 month)
    - Desarrollo de un conjunto de iconos personalizado.
    - Creación de infografías para una mejor comprensión de los procesos y transacciones del banco.
    - Prototipado del Micrositio: "PREGUNTAS FRECUENTES"
    - Crear propuestas para el rediseño del sitio web en conjunto con el equipo de programación.
  • C
    Museography Internship
    CELARG Fundation
    Jan 2012 - Dec 2012 (1 year)
    Museography Assistant, support in technical solutions. Design of press material for de gallery. Attention to the public.
    Assisted Exhibitions:
    - In the Parque de Papel, an exhibition of illustrators of children's stories.
    - Arte Proceso 2012, Insitu exhibition.
  • F
    Asistente de Museografía
    Fundación Celarg
    Jan 2012
    Asistente de museografía, apoyo para montaje en sala, creación de material gráfico para exhibiciones y en la atención al público.
    Exposiciones Asistidas:
    - En el Parque de Papel, muestra expositiva de ilustradores de cuentos infantiles.
    - Arte Proceso 2012, muestra de creación Insitu
  • CDD Digital Design Center
    Professor
    CDD Digital Design Center
    Jan 2011 - Dec 2013 (3 years)
    Imparting classes about Drawing, Illustration Techniques, and Portfolio.
  • Instituto Creativo Digital ICD
    Profesora Contratada Dibujo Analítico, Dibujo Libre, Técnicas de Presentación, Portafolio
    Instituto Creativo Digital ICD
    Jan 2011 - Jan 2013 (2 years 1 month)
    Enseñanza técnica de Dibujo Analítico, Dibujo Libre, Técnicas de presentación (adiestramiento en diversas técnicas de ilustración manual y presentación de proyectos) y Portafolio (Asesoría profesional).
  • Publicis de Venezuela
    Graphic Designer
    Publicis de Venezuela
    Jan 2007 - Dec 2007 (1 year)
    Trade Marketing
    Face to face communication (BTL).
    Managed accounts: Nestlé (drinks and dairy products), Procter & Gamble Venezuela
  • Publicis de Venezuela
    Diseñador Gráfico
    Publicis de Venezuela
    Jan 2007
    Comunicación Punto de Venta (Trade)
    Comunicación Face to Face (BTL).

    Cuentas Manejadas: Nestlé (Bebidas y Lácteos), P&G Venezuela
  • Piso Creativo Advertisement Agency
    Graphic Designer
    Piso Creativo Advertisement Agency
    Jan 2006 - Dec 2007 (2 years)
    Trade Marketing
    Mass Communication (ATL).
    Face to Face communication (BTL).
    Managed Accounts: Farma pharmaceutical laboratory, packaging and publications for: Teratos, Teragrip, Climasoy, Femmex, Kalmax, Adolen. Nestlé (Beverages and Dairy), (Jugos California, Mi Vaca), Plumrose, Purina, Duty Free.
  • Piso Creativo Publicidad
    Diseñadora Gráfica
    Piso Creativo Publicidad
    Jan 2006 - Jan 2007 (1 year 1 month)
    Comunicación Punto de Venta (Trade)
    Comunicación Masiva (ATL).
    Comunicación Face to Face (BTL).

    Cuentas Manejadas: Farma empaques y publicaciones para: Teratos, Teragrip, Climasoy, Femmex, Kalmax, Adolen. Nestlé (Bebidas y Lácteos), (Jugos California, Mi Vaca), Plumrose, Purina, Duty Free.
  • I
    Diseñadora Gráfica
    Imprenta Ideográfica Gold Stone
    Jan 2004 - Jan 2006 (2 years 1 month)
    Comunicación Face to Face (BTL).

    Cuentas Manejadas: Pfizer y Beherens
Education verified_user 0% verified
  • Founder Institute
    FI Core Program, Business/Office Automation/Technology/Data Entry
    Founder Institute
    Jan 2025 - Dec 2025 (1 year)
  • Universidad Nacional de Tres de Febrero
    Master of Arts - MA, Technology and Aesthetics of Electronic Arts
    Universidad Nacional de Tres de Febrero
    Jan 2020 - Current (6 years 10 months)
    The Master's Degree proposes training for: creation, production, and design of systems that integrate digital and interactive languages for practical and artistic purposes.
  • Universidad del Museo Social Argentino
    Diploma in Marketing for Museums and Cultural Institutions, Business, Digital Marketing, Museography and Museums
    Universidad del Museo Social Argentino
    Jan 2015 - Dec 2016 (2 years)
    Training professionals to develop emotional, experimental, and relational marketing strategies for cultural institutions and private companies linked to art, culture, and tourism.
  • The Argentine Social Museum University
    Diploma in Marketing for Museums and Cultural Institutions, Business, Digital Marketing, Museography and Museums
    The Argentine Social Museum University
    Jan 2015 - Dec 2016 (2 years)
    Training professionals to develop emotional, experimental, and relational marketing strategies for cultural institutions and private companies linked to art, culture, and tourism.
  • U
    Bachelor of Fine Arts specialized in Sculpture, Art Field studies
    UNEARTE Experimental National University of the Arts
    Jan 2007 - Dec 2013 (7 years)
  • M
    Graphic Designer specialized in Illustration, Graphic Design and Illustration
    Miró Institute of Design
Projects (professional or personal) verified_user 0% verified
  • S
    SYGEMAT
    Sep 2023 - Nov 2024 (1 year 3 months)
    ERP software, where I played a key role in redesigning the UI/UX to improve the user experience, enhance the product's functionality, and drive higher sales and subscriptions. This project, along with my freelance work for various brands, has allowed me to continuously grow my design expertise and adapt to different business needs.
  • C
    Carla Romero
    Jan 2021 - Feb 2021 (2 months)
    - Implementación web - asesoría de obra y presencia en redes - definición estilo de comunicación - retoque y optimización de imágenes de registro y obra
  • M
    Mejorencasa.ar
    Nov 2020 - Dec 2020 (2 months)
    - Diseño de identidad del producto - Creación de Key Visual para lanzamiento. - Diseño UI - Seguimiento desarrollo e implementación web - Planificación y gestión redes sociales. - Seguimiento diseño comunicaciones redes sociales. Diseñadora Gráfica: Asereth Goncalves
  • C
    Cocina CUIR
    Sep 2020 - Current (6 years 2 months)
    Apoyo para desarrollo implementación web. Sobre el proyecto: CUIR organización que pretende construir una cadena de valor humana, diversa y consciente para visibilizar el aporte de la personas LGBTTQI+ (Lesbianas, gays, bisexuales, travesti, trans, queer, intersexuales, +) dentro de la industria gastronómica argentina, promoviendo espacios seguros / visibles para el personal y comensales.
  • E
    Ergonomías Subversivas
    May 2020 - Oct 2020 (6 months)
    - Diseño editorial libro de tesis Maestría. - Diseño Brochure presentación antecedentes teóricos - Ilustraciones - Diseño UI e implementa web con eCommerce
  • A
    AI content DEMO for ZEAZE
  • Z
    ZEAZE
    De educación tecnológica a soluciones transformadoras para Empresas. Talentos Latinoamericanos invirtiendo en grandes ideas
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