Melissa Burdick
Melissa Burdick
About
Detail
Co-founder & President
Washington, United States
🎯 Co-founded and bootstrapped a first-to-market retail media and commerce platform
💰 Got Pacvue to a 9-figure acquisition within 4 years of launch
🚀 10+ years changing the retail media landscape at Amazon
💡 Pioneer in the e-commerce space
💼 Helping brands, sellers & agencies to optimize their e-commerce advertising and sales performance
I’m Co-founder and President of Pacvue, empowering brands, sellers, and agencies to optimize their e-commerce advertising and sales performance.
My e-commerce journey began at Amazon, where I was instrumental in launching the Amazon CPG retail business, developing products at Amazon Advertising, and introducing the first e-commerce advertising solutions.
In 2018, I teamed up with Zhaohui Teng to launch Pacvue. An early partner of Amazon, we were also first to market with Walmart, Instacart, Kroger, and more. Today, we’re continuing to innovate and transform retail media with over 90 retailers globally.
As a visionary leader with a deep expertise of the intersection of tech and commerce, I collaborate with Fortune 500 companies, startups, and agencies to navigate the evolving digital commerce landscape, leveraging data and technology to create innovative solutions that enhance brand visibility and sales performance.
As an advisor, mentor, and speaker, I am passionate about the future of Discovery Commerce, Retail Media Networks and AI-powered commerce.
Specialities and core expertise:
1️⃣ E-commerce, retail media and digital advertising
2️⃣ GTM, product marketing, and SaaS platforms
3️⃣ Business development, entrepreneurship, and strategic partnerships
4️⃣ Public speaking and mentorship
💰 Got Pacvue to a 9-figure acquisition within 4 years of launch
🚀 10+ years changing the retail media landscape at Amazon
💡 Pioneer in the e-commerce space
💼 Helping brands, sellers & agencies to optimize their e-commerce advertising and sales performance
I’m Co-founder and President of Pacvue, empowering brands, sellers, and agencies to optimize their e-commerce advertising and sales performance.
My e-commerce journey began at Amazon, where I was instrumental in launching the Amazon CPG retail business, developing products at Amazon Advertising, and introducing the first e-commerce advertising solutions.
In 2018, I teamed up with Zhaohui Teng to launch Pacvue. An early partner of Amazon, we were also first to market with Walmart, Instacart, Kroger, and more. Today, we’re continuing to innovate and transform retail media with over 90 retailers globally.
As a visionary leader with a deep expertise of the intersection of tech and commerce, I collaborate with Fortune 500 companies, startups, and agencies to navigate the evolving digital commerce landscape, leveraging data and technology to create innovative solutions that enhance brand visibility and sales performance.
As an advisor, mentor, and speaker, I am passionate about the future of Discovery Commerce, Retail Media Networks and AI-powered commerce.
Specialities and core expertise:
1️⃣ E-commerce, retail media and digital advertising
2️⃣ GTM, product marketing, and SaaS platforms
3️⃣ Business development, entrepreneurship, and strategic partnerships
4️⃣ Public speaking and mentorship
