Lori Dickey

HubSpot Project Manager

LAIRE

Feb 2024 - Current (2 years 5 months)

• Administer web pages, landing pages, emails, templates, forms, workflows, contacts, integrations and settings within HubSpot • Review and analyze HubSpot implementations and provide recommendations for improvement • HubSpot Certified Trainer • Manage the timeline and tasks of HubSpot onboarding projects from initiation to completion • Monitor HubSpot feature releases and other marketing technology trends and be able to answer team and client questions

HubSpot Consultant

freelance

Apr 2023 - Current (3 years 3 months)

H

HubSpot Consultant

Apr 2023 - Current (3 years 3 months)

HubSpot Solutions Specialist

Wendt Partners

May 2022 - Apr 2023 (1 year)

• Guided clients through their onboarding and/or implementation with HubSpot in Enterprise-level marketing, sales, service and operations hubs. • Customized properties, deal and ticket pipelines. • Created custom objects if needed. • Set up automations and workflows. • Created complex reporting dashboards. • Trained sales and marketing teams.

Marketing Manager

Empire Group

Jul 2020 - Apr 2022 (1 year 10 months)

• Functioned as administrator, and supported and trained employees to use HubSpot. • Migrated CRM from SharpSpring to HubSpot. • Managed any website edits and additions in HubSpot, SharpSpring and Squarespace. • Responded to sales team requests for any support needed. • Employed marketing analytics and tools to gather information from marketing campaigns and report on activities. • Created email nurturing campaigns and create workflows with segmented lists. • Created social media strategy to promote content and services. • Worked with outside vendors in managing content creation. • Handled all advertising and trade show activities. • Created customer, prospect and internal newsletters to keep current on company news and industry trends.

Marketing Project Manager

Precision Marketing Group

Apr 2010 - Jan 2020 (9 years 10 months)

Provided project management and support for numerous clients within tight deadlines and changing demands at a HubSpot partner agency. Ensured clients received effective and personalized deliverables with attention to project scope, schedule and budget. • Created monthly marketing plans with the account teams to drive visibility, engagement and conversions. • Developed blogs, emails, newsletters, social media campaigns, infographics and videos to enhance client messaging. • Improved websites for appeal, layout, call to action, navigation and keyword optimization using HubSpot, WordPress, SharpSpring, Wix. • Evaluated marketing metrics to identify any inefficiencies and opportunities to improve SEO/PPC. • HubSpot, Google Search and Display Ad

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