L

Lori Dickey

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HubSpot Project Manager
Upton, Massachusetts, United States

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Résumé

Jobs verified_user 0% verified
  • LAIRE
    HubSpot Project Manager
    LAIRE
    Feb 2024 - Current (2 years 9 months)
    • Administer web pages, landing pages, emails, templates, forms, workflows, contacts, integrations and settings within HubSpot
    • Review and analyze HubSpot implementations and provide recommendations for improvement
    • HubSpot Certified Trainer
    • Manage the timeline and tasks of HubSpot onboarding projects from initiation to completion
    • Monitor HubSpot feature releases and other marketing technology trends and be able to answer team and client questions
  • freelance
    HubSpot Consultant
    freelance
    Apr 2023 - Current (3 years 7 months)
  • H
    HubSpot Consultant
    Apr 2023 - Current (3 years 7 months)
  • Wendt Partners
    HubSpot Solutions Specialist
    Wendt Partners
    May 2022 - Apr 2023 (1 year)
    • Guided clients through their onboarding and/or implementation with HubSpot in Enterprise-level marketing, sales, service and operations hubs.
    • Customized properties, deal and ticket pipelines.
    • Created custom objects if needed.
    • Set up automations and workflows.
    • Created complex reporting dashboards.
    • Trained sales and marketing teams.
  • Empire Group
    Marketing Manager
    Empire Group
    Jul 2020 - Apr 2022 (1 year 10 months)
    • Functioned as administrator, and supported and trained employees to use HubSpot.
    • Migrated CRM from SharpSpring to HubSpot.
    • Managed any website edits and additions in HubSpot, SharpSpring and Squarespace.
    • Responded to sales team requests for any support needed.
    • Employed marketing analytics and tools to gather information from marketing campaigns and report on activities.
    • Created email nurturing campaigns and create workflows with segmented lists.
    • Created social media strategy to promote content and services.
    • Worked with outside vendors in managing content creation.
    • Handled all advertising and trade show activities.
    • Created customer, prospect and internal newsletters to keep cur
  • Precision Marketing Group
    Marketing Project Manager
    Precision Marketing Group
    Apr 2010 - Jan 2020 (9 years 10 months)
    Provided project management and support for numerous clients within tight deadlines and changing demands at a HubSpot partner agency. Ensured clients received effective and personalized deliverables with attention to project scope, schedule and budget.
    • Created monthly marketing plans with the account teams to drive visibility, engagement and conversions.
    • Developed blogs, emails, newsletters, social media campaigns, infographics and videos to enhance client messaging.
    • Improved websites for appeal, layout, call to action, navigation and keyword optimization using HubSpot, WordPress, SharpSpring, Wix.
    • Evaluated marketing metrics to identify any inefficiencies and opportunities to improve SEO/PPC.
    • HubSpot, Goo
Education verified_user 0% verified
  • Westfield State University
    Bachelor’s Degree, Business Management/Advertising and Computer Information Systems
    Westfield State University
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