Heather Magaw

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Using Emotion to Drive Brand Loyalty

FEB

Stores have been stocked with heart-shaped candies and cards since December, but now that it’s actually February, I think it’s okay to think about Valentine’s Day. And because love is in the air (as well as on the shelves) it’s a perfect time to think about how brands can tap into this fundamental human experience to drive consideration, usage and loyalty.

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Reaping the Rewards of Big Data

Apr

It’s both an exciting and challenging time to be a researcher. Exciting because we can collect data at speeds our predecessors could only dream about and challenging because we must help our partners stay nimble enough to really benefit from this data deluge. So, how do we help our clients reap the rewards of Big Data without drowning in it?

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CMB: Our People Make the Difference

Apr

Anyone who’s ever managed a service-oriented team knows that success or failure is often contingent on the successes or failures of your employees. Their professional successes—and sometimes even their personal successes—have a positive and lasting impact on your organization. Then, of course, there’s the flip side of that coin that can result in collateral damage across an organization.At CMB, we take talent management seriously because it’s serious stuff. We literally live and breathe in a team-oriented environment to deliver against our client commitments.

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Celebrating Our 30th Year!

Apr

On April 1, 1984, Chadwick Martin Bailey was founded in Boston by Anne Bailey Berman and Dr. John Martin. What began 30 years ago on a day known for pranks, continues to thrive today as a Honomichl Top 50 market research and consulting firm.Staying true to our April Fools’ Day origins, we never take ourselves too seriously, despite our commitment to providing insights for confident, strategic, decision-making to a select group of the world’s leading brands.

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CMB Employee Spotlight: Andy Cole, Strategy Consultant

CMB Mar

Earlier this year, CMB proudly introduced our new Consulting and Research Services team (CRS). This team is an extension of our long-term commitment to extending the reach of traditional market research through strategic consulting services. To better understand this team’s unique contributions to client engagements, I sat down one of our strategy consultants, Andy Cole.

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CMB Conference Recap: IIR’s Front End of Innovation

May

One of our favorite speakers at the Front End of Innovation Conference (FEI) this year was Greg Brandeau, former EVP and CTO at The Walt Disney Studios and former SVP at Pixar. His talk centered on a book he co-authored called Collective Genius, which provides insight on how to create a culture of innovation in business. He presented a simple, yet compelling, definition of innovation: any change that is both novel and useful. It can be any type of change—a business process, an approach to customer service, a new product idea, or an old idea applied in a new way.

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Does Steven Spielberg Have What it Takes to be a Market Researcher?

FEB

It's Oscar week, time for me to reveal a few of the lesser-known parallels between two glamorous industries—Hollywood and Market Research. Just as the Academy is abuzz about Lincoln and Argo, market researchers can't get enough of two topics: 1) Big Data and 2) Storytelling. You can’t go to a conference or read a blog without hearing at least 5 new takes on both concepts. For us, figuring out how to tell a compelling story with massive amounts of data is exciting stuff. Maybe we should recruit some big-name, box-office talent, like Steven Spielberg, to join the CMB ranks for our next Blockbuster client project.

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