Jerid Schmickle

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CEO & President

Applied Entertainment Sports

Aug 2022 - Current (3 years 11 months)

• Co-Founded Applied Entertainment & Sports, an MGA within the United Risk Global group of companies, with international capabilities. • Spearheaded operations across offices in New York, Los Angeles, Minneapolis, and London, ensuring seamless collaboration. • AES underwrites on behalf of carriers, reinsurers and syndicates, driving market differentiation and client customization.
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President, Specialty Programs

Reel Media

Jan 2018 - Jul 2022 (4 years 7 months)

Reel Media provides specialty insurance for Entertainment, Hospitality, Media, Sports and Leisure industries.
Managing Director/Founder

Alive Risk

Aug 2011 - Dec 2017 (6 years 5 months)

• Founded and led ALIVE RISK, specializing in niche insurance products. • Developed innovative insurance solutions for the Entertainment, Hospitality, Media, Sports, and Leisure industries. • Successfully identified and filled coverage gaps, enhancing client satisfaction and retention. • Achieved a 25% increase in underwriting capacity within the first year of operation.
Director of Underwriting

Firemans Fund Insurance Company

Aug 2009 - Aug 2011 (2 years 1 month)

Entertainment, Media and Sports related industries responsible for underwriting and program development
Vice President

Venbrook

Aug 2008 - Jul 2009 (1 year)

Underwriting for Specialty Insurance Programs and specializing in Entertainment, Hospitality, Media & Sports businesses.
Assistant Vice President

Hays Companies

Jul 2007 - Aug 2008 (1 year 2 months)
Sr. Broker

Gales Creek Insurance Services

Dec 2004 - Aug 2007 (2 years 9 months)

Brokered wholesale insurance and for entertainment, sports and special events. Responsible for underwriting, sales, marketing, pricing, policy features and online ordering system. Developed marketing and media strategy.
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AVP, Commercial Programs

AIB Insurance

Jan 1996 - Jan 2004 (8 years 1 month)

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