PPC Manager (Yandex Direct | Google Ads)
iConText
Oct 2021 - Aug 2024 (2 years 11 months)
Setting up, managing and optimizing PPC campaigns in Google Ads and Yandex Direct to achieve KPIs.
Keyword research and analyse keyword performance, copywriting.
Managing and optimizing ad budgets to ensure efficient spending and scalability campaigns.
Creating and presenting weekly and monthly perfomance reports to the clients.
Testing ad copies, landing pages, audiences, bid models.
Competitor analysis
KPI planning and strategy development
Analysing data to improve campaign performance