Sam Aylett

An experienced, passionate and dynamic marketing executive who leads from the front and makes an impact. Demonstrated success in creating long-term brand, marketing and communications roadmaps and translating those into nearer-term strategies and plans that achieve results. Proven B2B marketing leader with strong skills across the spectrum of marketing disciplines including marketing strategy development, marketing planning, brand, product marketing, value propositions, above and below the line campaigns, content, digital, and marketing communications. Well-developed, and highly regarded, stakeholder management and influencing skills with the ability to work with people at all levels and cross-functionally to deliver shared goals. Continually strives for excellence and quality, without compromising on impact and ROI. A consistent record of achieving results and delivering under pressure. Marketing strengths: 1. Equally adept at strategic and operational marketing leadership. 2. Setting a marketing vision and the roadmap to make it happen. 3. Applying creative thinking to deliver on a marketing challenge and not afraid to disrupt the norm. 4. Master at crafting articulate, compelling and powerful narratives. Leadership strengths: 1. Innate ability to galvanise a group of people and lead them on a journey. 2. Giving people the reason, right and room to perform at their very best. 3. Natural leader, earning people’s trust and commitment. 4. Likable with a flexible and dynamic leadership style. Known and respected for: 1. Providing sound, commercial and strategic marketing advice to internal clients 2. Being an inclusive leader who people want to work with. 3. Having a work ethic that is beyond reproach. 4. Ability to work with people at all levels and across functions to deliver on shared goals.