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Nikol Plass
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Senior Web Producer at California College of the Arts
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Senior Director of Digital & Creative OperationsCalifornia College of the ArtsFeb 2026 - Current (8 months)• Lead a cross-functional team of seven in design, content, digital marketing, and communications.
• Oversee a $524K annual budget for creative, web, and digital marketing initiatives.
• Sets strategic direction for digital marketing and creative operations aligned with institutional leadership.
• Directs end-to-end digital strategy for cca.edu, focusing on UX, SEO, and accessibility.- DDirector, Digital & Creative OperationsDec 2023 - Feb 2026 (2 years 3 months)- Built and scaled the operational infrastructure for CCA's in-house creative studio — intake workflows, Asana project system, resource allocation frameworks, and team rituals supporting multiple, concurrent projects annually - Led end-to-end redesign and launch of cca.edu homepage (July 2024), managing cross-functional collaboration across design, development, content, and Technology Services - Deployed Asana organization-wide: templates, automated workflows, onboarding guides, and intake forms adopted across Marketing & Communications and Admissions - Built Looker Studio analytics dashboard integrating GA4, CRM, and digital advertising data for leaders
- SSenior Web ProducerJul 2021 - Dec 2023 (2 years 6 months)
- Web ProducerCalifornia College of the ArtsApr 2019 - Jul 2021 (2 years 4 months)
- NOwnerNikol Plass CreativeMar 2018 - Current (8 years 7 months)I develop, build and launch websites for entrepreneurs, small business owners, and nonprofits.
- Front-End Web Development CertificationCodify AcademyOct 2017 - Mar 2018 (6 months)
- Senior ManagerBeautycounterNov 2015 - Mar 2018 (2 years 5 months)Being a part of Beautycounter isn't just about sharing amazingly safe personal care and beauty products. It's about something much bigger --- It's about being part of a larger mission to change regulations in the cosmetic industry, to educate on health and safety of the products we all use each day and to create a safer, healthier future for us and our families. Please join Beautycounter and our MISSION to change regulation in the cosmetics industry!
- Software Asset Management AnalystAutodeskAug 2015 - Nov 2016 (1 year 4 months)Responsible for day-to-day operations of software asset management. Distribute relevant Asset Management communications, including newsletters and company emails. Enforce and improve processes and controls over software license acquisition, deployment, redeployment and upgrades. Track software assets and collaborate with the hardware asset management team. Manage software licenses including maintenance / subscription agreements and renewals. Management of team’s SharePoint website.
- Social Media ManagerNext PRMar 2015 - Apr 2015 (2 months)•
• Created and managed day-to-day social media activities for various industries, including consumer and enterprise technology and mobile devices and applications.
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• Developed and implemented social media strategies, content calendars, campaigns, and contests for clients’ social media presence.
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• Continuously aligned clients’ PR and marketing objectives with social media strategies and tactics.
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• Created social media proposals and client case studies for new prospects.
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• Researched clients’ industries and competitors to generate content ideas for social media presence. - WWeb DeveloperMar 2014 - Jan 2015 (11 months)As part of the Digital Marketing team, I managed day-to-day web operations of the corporate website (demandbase.com) and implemented the Demandbase on Demandbase initiative. - Worked with Sales Operations, Marketing Operations and the Data Team to make sure Demandbase on Demandbase was properly maintained and up and running. - Managed personalized experiences for all key audiences – including regular testing and validation, optimization, reporting on performance, and working with stakeholders and content owners to update messaging. Oversaw work of external development agency working on current website updates, redesign, SEO/Analytics, prioritizing
- LMarketing ManagerLango MessagingOct 2012 - Nov 2013 (1 year 2 months)Responsible for managing all aspects of marketing communication, social media and content creation. Lead, grow, manage and develop a team copywriter, designer and illustrators. Supervised the creation of compelling, re-usable, highly shareable content (icons) and marketing assets. Drive and implement website development, implementation and strategy. Developed and maintain a functional content asset architecture and calendar for content creation. Established communications strategy and oversaw all social channels including blog, Facebook, Twitter, Linkedin, Google+, Instagram, Vine and Pinterest.
- Visual DesignerCounty of MarinSep 2011 - Oct 2012 (1 year 2 months)Redesigned County website to improve functionality and usability. Created visual concepts that communicated key ideas, county department services and functions. Development and design of wireframes, graphics and Web pages. Supported development and QA by helping to resolve interface and design issues.
- SGraphic/Web DesignerSixteen Candles DesignMar 2006 - Oct 2012 (6 years 8 months)Invitation, stationery, logo and website design.
- CCommunications AssociateJul 2001 - May 2002 (11 months)Designed and implemented a database for improved tracking of media contacts and news clips and compiled clips for agency distribution. Assisted with coordinating media schedule of chairman.
- AAssociate Director of Programs (NYLF, NYLC, PYLC)Jun 2000 - May 2001 (1 year)Worked with lead coordinator in the planning of the National Youth Leadership Forum on Medicine, National Young Leaders Conference and the Presidential Youth Inaugural Conference. Managed operations for three 11-day conferences and sixteen 6-day conferences for high school students. Responsible for hiring, training and supervising conference staff, coordinating residential and meeting facility logistics, vendor relations, arranging arrival and departure of all students to and from conference site, and monitoring budgets. Scheduled speaking engagements, prepared schedule of events for program and oversaw development of conference student materials.
- FEvent Coordinator InternshipFestivals Inc.May 1995 - Aug 1995 (4 months)Event Coordinator for Bite of Seattle, Taste of Tacoma and Brewfest.