Karissa Johnson

Karissa Johnson

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SaaS ABM Sales Development | GTM Marketing Consultant | Asking the right questions to drive customer-led growth.
Utah, United States

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Résumé


Jobs verified_user 0% verified
  • Filevine
    Marketing Operations Specialist
    Filevine
    Dec 2025 - Current (9 months)
    I am excited to share that I have joined Filevine! I'm stepping into the role of a Marketing Operations Specialist, doing the work I am passionate about: managing automation systems that support growth, improving lead management, and ensuring seamless integration between marketing and sales. I’m two weeks in and already having fun jumping into a few projects. A big thank you to the Sales and Marketing teams for providing a wonderful welcome! I can’t wait to keep learning, rolling up my sleeves, and partnering alongside awesome teams at Filevine!
  • M
    Marketing Operations Consultant
    Oct 2024 - Oct 2025 (1 year 1 month)
    Provided marketing operations services for clients leveraging HubSpot (workflows, email builder, lead scoring, landing pages) and Salesforce Marketing Cloud (Journey Builder, Automation Studio, Content Builder) to develop and execute multi-channel campaigns across AI, web, email, SMS, and triggered journeys adding in intent signals as requested by clients.
  • Intuit
    Marketing Automation Specialist / Email Marketing Associate
    Intuit
    Apr 2024 - Sep 2024 (6 months)
    In my role, I successfully coordinated impactful business development sales campaigns and created training materials that enhanced the performance of the sales team. I designed comprehensive campaign decks, frequently asked questions (FAQs), and performance data. Additionally, I led targeted email campaigns using Salesforce, strategically segmenting customer groups and analyzing messaging strategies to maximize engagement. By leveraging the powerful capabilities of Tableau for business analytics, I conducted thorough analyses of sales performance metrics, delivering actionable insights to sales leaders that enabled them to refine their strategies with accuracy and confidence.
  • Intuit
    Lead Development Representative - Sales Consultant
    Intuit
    Sep 2023 - Mar 2024 (7 months)
  • Accenture
    Account Manager- Marketing Specialist
    Accenture
    Apr 2022 - Apr 2023 (1 year 1 month)
    As an Account Manager, I was responsible for helping build and develop new revenue streams for clients. I helped devise campaigns to help drive revenue and user retention. Achievements: I boosted B2B sales year-over-year by analyzing industry trends and customer preferences. I also enhanced lead engagement, increasing conversion rates by executing targeted demand and lead generation campaigns and utilizing A/B testing. Collaborating with creative teams, I developed effective campaign strategies while managing several mid-market accounts, using Salesforce to monitor onboarding and renewal. I coordinated sales and marketing reports alongside revenue tracking in Salesforce, optimizing our sales KPIs and implementing robust pipeline management
  • G
    Marketing Manager
    GeekCraft Artwork & Clothing
    Aug 2016 - Jan 2020 (3 years 6 months)
  • D
    Marketing Communications Manager
    Delta Phi Rexburg Apartments
    Apr 2015 - Jul 2016 (1 year 4 months)
Education verified_user 0% verified
  • Brigham Young University - Idaho
    Brigham Young University - Idaho — Bachelor of Science - BS Marketing
    Brigham Young University - Idaho
  • Southern New Hampshire University
    Southern New Hampshire University — Master of Science - MS Marketing with a concentration in Digital Marketing
    Southern New Hampshire University
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