Neal Lutz

Analyst

NiCE

Mar 2023 - Current (3 years 5 months)

Engineer and fine-tuned a sales logistics process for a leading SaaS company that reduces a non-income generating task by 75%, saving thousands of work hours and millions of dollars annually Conducted meticulous deal analysis for new opportunities, streamlining approval processes by two-thirds through the implementation of automated financial evaluations

Channel Marketing Manager

NiCE

Nov 2021 - Mar 2023 (1 year 5 months)

Led innovative and authentic channel marketing initiatives that contributed to an impressive 13% YoY growth in pipeline and an 18% increase in average opportunity size Pioneered an enablement incentive program that resulted in a 49% year-over-year increase in partner engagement, fostering stronger collaborative relationships Meticulously managed a multi-million dollar global marketing budget that successfully supported hundreds of channel partners

M

Marketing Consultant

Marketing Sherpa

May 2020 - Current (6 years 3 months)

Develop and execute successful campaigns for a diverse group of clients – from small businesses to global market leaders – maximizing marketing success according to budgets and needs Strategize and execute content creation and digital marketing campaigns, leveraging the power of AI tools such as ChatGPT, OpenAI, and copy.ai to automate tasks, optimize targeting, and enhance productivity Create and execute a targeted SEO campaign for a SaaS startup

F

Manager of Content

Freemotion Fitness A Division of ICON Health Fitness

Sep 2019 - Feb 2021 (1 year 6 months)

Spearhead website functionality improvements, resulting in a 5% increase in pages per session and a 4% reduction in bounce rate Launch targeted content marketing initiatives that lifted new visitors by 16% QoQ Implement omnichannel marketing strategies to achieve a $2557 revenue per web lead, a 40% increase from the previous high mark

G

Account Manager

GeckoScript Software

Feb 2019 - Sep 2019 (8 months)

Developed and executed highly effective sales strategies for a top stock trading software company, resulting in consistent monthly increases in lead conversion and revenue Leveraged targeted marketing campaigns, data-driven analysis, and proactive customer engagement to grow the company's customer base and revenue streams

Site Merchandising Manager

Overstockcom

Aug 2018 - Jan 2019 (6 months)

Lead cross-functional team to streamline processes, resulting in a 3X increase in content updates within four months Analyze Omniture data to identify areas for content improvement, coordinating with Merchandising, SEO, and Content Marketing teams to decrease bounce rate by 5% and increase conversion by 10 basis points – leading to a 4% increase in revenue

O

User Generated Content Manager

Overstockcom

Oct 2015 - Aug 2018 (2 years 11 months)

Analyze customer experience data to identify product improvements that increased customer engagement through reviews and other user-generated content (UGC), generating a $30M boost to gross revenue Restructure the UGC email nurture campaign, resulting in a 250% increase in engagement and an 830% increase in campaign revenue – with a subsequent round of improvements increasing engagement and revenue by an additional 225% and 480%, respectively

Sales Consultant

UniFirst Corporation

Dec 2013 - Aug 2014 (9 months)

Gather market research to cultivate and convert B2B leads needing uniforms and services by delivering concise and compelling sales presentations – recognized as a top rookie in the region Deliver concise and compelling sales presentations that conveyed trust and reliability to prospects, resulting in more than $100,000 of new business generated in the first quarter as a sales consultant Develop and implement innovative marketing tools that supported lead generation and acquisition efforts

Marketing & Public Relations Manager

Central Care Cancer Center

Mar 2013 - Oct 2013 (8 months)

Revamp marketing materials with engaging designs, compelling content, and optimized SEO strategies, lifting high-competition keyword results from obscurity on page 3, to a highly competitive No. 2 ranking – contributing to a 20% boost in patient referrals

P

Brand Manager

Premier Mentoring

May 2010 - Mar 2013 (2 years 11 months)

Implement content and efficiency enhancements to a lead-nurturing campaign with a net loss (cost) of $1K/week, generating $7K/week in front-end profit within six months Meticulously examined and optimized processes, reduced waste, and renegotiated contracts – saving $600K in expenses from an $8M marketing budge Continuously execute A/B testing to generate demand through email, direct response, and content marketing campaigns to achieve a $22 cost-per-lead, half the industry average

E

Event Marketing Coordinator

Enlightened Wealth Institute

Nov 2005 - Jul 2009 (3 years 9 months)

Revamped direct response marketing strategy, increasing event registrations by over 300% at hundreds of personal growth seminars

A

Operating Manager

Altitude Adjustment

May 2003 - Nov 2005 (2 years 7 months)

Increased yearly revenue by 50% in 2003, and 25% in 2004 & 2005 by streamlining existing processes to maximize output and implementing a new marketing plan Engaged and empowered tens of thousands of young people by providing safe, adventurous & confidence-building high adventure experiences

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