R
Raquel Costa Moreira
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Demand Generation Manager at Centific | Growth Strategy & Marketing
Portugal
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Growth Marketing Manager, EMEAZendeskJan 2026 - Current (9 months)- Growth Marketing ManagerCentificMar 2023 - Dec 2025 (2 years 10 months)- Strategic Program Management: Drive the success of high-impact initiatives, including managing consultant partnerships, coordinating GenAI Advisory Board activities, and crafting compelling storytelling strategies. - Demand Generation: Develop and execute targeted campaigns, email marketing strategies, and paid media projects to drive qualified leads and pipeline growth. - Growth Operations: Enable sales efficiency through CRM management, sales enablement resources, and insightful reporting on key metrics. Support leadership with business updates and operational improvements. - Cross-functional collaboration: Partner with marketing, sales, and strategic teams to align efforts, ensure project success, and support overall growth goals. - Ma
- Growth & Digital Acquisition Marketing ManagerDefined.aiFeb 2022 - Mar 2023 (1 year 2 months)Responsible for increasing brand awareness, promoting Defined.ai products and solutions and help lead gen driving prospects to conversions – leveraging effectively digital and technological platforms. Collaborating with Brand and Communication team on communication strategy and calendar, social media strategy and management, and orchestration of all paid and organic campaigns for Defined.AI customers and Neevo Contributors.
- Growth & Social Media ManagerDefined.aiAug 2020 - Feb 2022 (1 year 7 months)• Planned and executed brand awareness and demand generation campaigns to drive conversions
• Led social media strategy and managed all paid and organic campaigns across B2B and B2C audiences
• Built and managed the Neevo community, developing and implementing its communication strategy and playbook
• Delivered actionable insights through performance dashboards, brand sentiment analysis, and campaign reporting
• Oversaw digital projects and partnerships with external agencies to ensure strategic alignment and ROI - Digital Marketing Specialist | MOSonaeAug 2018 - Jun 2020 (1 year 11 months)• Gestão da marca MO nas plataformas digitais e online
• Desenvolvimento, execução e monitorização da estratégia de Social Media
• Análise e reports da performance e crescimento dos canais de Social Media
• Implementação de campanhas de marketing digital, tais como micro-influenciadores, influenciadores e celebridades
• Análise de desempenho de campanhas
• Organização de Eventos internos e externos
• Newsletters e comunicações internas
• Organização e acompanhamento de sessões fotográficas
• Gestão do Blog MOdays - CCommunications & Digital Marketing SpecialistMay 2015 - May 2018 (3 years 1 month)Projectos: Portugal Shoes e Portugal Textile
• Gestão das marcas nas plataformas online e offline
• Operacionalização do plano de Marketing e Comunicação
• Produção de Conteúdos para diversas plataformas: Websites, Blog, Social Media
• Copywriting
• Gestão de Social Media: criação e publicação dos conteúdos nas diferentes redes sociais
• Email Marketing: produção de newsletters semanais
• Apoio ao cliente: resposta ao pedido inicial do cliente e gestão do mesmo com a equipa comercial
• Gestão dos websites
• Apoio na implementação do CRM - CCommunications & Marketing TechnicianFeb 2014 - Feb 2015 (1 year 1 month)• Gestão da marca nas plataformas digitais
• Operacionalização do plano de Marketing e Comunicação
• Gestão de Social Media
• Gestão do Website (B2C)
• Assessoria de Imprensa
• Apoio à equipa de Design
• Apoio em tarefas administrativas - CCommunication TraineeMar 2013 - Jun 2013 (4 months)Clientes: Kaizen Institute, Travelport, Imperial, Vila do Conde Porto Fashion Outlet, Guimarães Capital Europeia da Cultura 2012, SEA LIFE, Grupo RAR, Católica Porto Comunicação e Assessoria de Imprensa:
• Press releases
• Dossiês para jornalistas
• Acompanhamento de jornalistas
• Follow up, clipping
• Balanços e relatórios Gestão e Organização de Eventos:
• Convenção de Agentes Vodafone
• Encontro bianual ECTAA - Confederação Europeia das Associações de Agências de Viagens e Operadores Turísticos
Education
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- IPost-Graduation Marketing ManagementIPAMJan 2019 - Jan 2020 (1 year 1 month)
- Workshop Digital Content Marketing StrategyEDIT. - Disruptive Digital EducationJan 2018
- Ciências da Comunicação: Jornalismo Assessoria e MultimédiaUniversidade do PortoJan 2010 - Jan 2013 (3 years 1 month)