Theresa Geraghty

Vice President Product Marketing and Strategy

SnapLogic

Aug 2025 - Current (1 year 1 month)

Head of Product Marketing, Confluence

Atlassian

Oct 2023 - Aug 2025 (1 year 11 months)

Drove product marketing for the ~$1B global Confluence SaaS business, focusing on key product launches—including AI, Whiteboards, and Video—and go-to-market readiness. • Led cross-functional teams to deliver launches that exceeded adoption, MAU, and pipeline goals, while shaping Confluence’s positioning, messaging, and narrative to expand from knowledge management into collaboration. • Launched 10+ new creation and collaboration experiences, engaging new personas and aligning marketing, product, and sales teams. • Mentored and coached a team of 6–8 PMMs, enhancing global go-to-market strategies and impact.

VP/Head of Product Marketing, Point of Sale

Square

Aug 2020 - Aug 2023 (3 years 1 month)

Business lead for Square's point of sale product suite, a portfolio of 12 payment and SaaS products generating >$1B in annual revenue. Products include Square Point of Sale, Invoices, Virtual Terminal, Customer Directory, Gift Cards and a collection of SaaS add ons such as Square Marketing (email and text message marketing) and Loyalty. Lead a team of 30 focused on GTM, growth, global expansion and revenue delivery across self-serve and sales assisted channels. Partner closely with product management to define product strategy and roadmap, oversee all pricing and packaging decisions, and lead go-to-market/growth initiatives across the suite of offerings serving SMBs of all sizes across industry verticals.

Consultant, VP of Product Marketing

PagerDuty

Jan 2020 - Mar 2020 (3 months)

G

Independent Consultant/Advisor

Geraghty Consulting

May 2019 - Aug 2020 (1 year 4 months)

Head of Product Marketing, Creative Cloud for SMB

Adobe

Nov 2017 - Apr 2019 (1 year 6 months)

Lead the business strategy and product marketing for the Creative Cloud SMB business, the largest of Adobe’s Creative Cloud segment offerings at $2B+ in annual recurring revenue. Adobe's Creative Cloud SaaS offering gives creatives around the world access to Adobe's entire collection of industry-leading desktop tools such as Photoshop, Illustrator and After Effects; mobile apps like Lightroom CC; and a variety of powerful cloud-based collaboration, syncing and storage services.

Vice President, Product Marketing

GoDaddy

Sep 2013 - Nov 2017 (4 years 3 months)

Head of product marketing for Domains, GoDaddy’s largest business unit, managing >$1B in revenue. Recruited to develop the strategy to launch 700+ new domain names, the most significant industry change in 30 years. Led a team of 9 focused on delivering value to our core customer segments: SMB, Consumer, Domain Investor and Registry Partners. • Marketing Strategy – Developed global marketing strategy and GTM plan for the introduction of new domains, exceeding revenue goals and capturing #1 ranking in market share. • Strategic Partnerships – Increased marketing partnerships with registries 2x y/y, driving 30% y/y increase in funds received. Negotiated with senior level executives across all major registries. • Leadership – Helped shape pro

Senior Director, Product Marketing | Integrated Marketing

Shutterfly

Dec 2009 - Sep 2013 (3 years 10 months)

Revenue and strategic marketing planning responsibility for Shutterfly.com, the leading online service for photo sharing, memory preservation and personal publishing, generating over $400 million in annual revenue. Manage core product and online service categories, including Photo Books, Cards and Stationery, Photo Gifts and Share Sites. Initially recruited as the first strategic product marketer to lead Shutterfly photo books. Defined the role and scaled the product marketing organization to support multiple product lines and brands. Consistently exceeded revenue growth targets and new customer goals, extending Shutterfly’s leadership position and share across multiple product categories. Responsible for driving and delivering annual a

Director of Marketing, Small Business Group

Intuit

Jun 2006 - Aug 2009 (3 years 3 months)

Manage all Go-To-Market and Launch activities for the $1B QuickBooks Small Business Division. Partnered across matrix organization to support 5 business units and 15 product lines. Managed, motivated and developed a diverse staff of program managers, marketing managers and analysts supporting go-to-market activities for the launch of over 40 QuickBooks and related small business offerings into 10 channels. Managed a team of 11.

Business Leader, New Products, Personal Finance Group

Intuit

Jan 2003 - Jan 2005 (2 years 1 month)

Led 15-person cross-functional team to introduce new software offerings to market. Team consisted of members from design, engineering, product management, marketing and customer support. Reported directly to VP of the Personal Finance Group.

Group Marketing Manager

Intuit

Jan 2002 - Jan 2003 (1 year 1 month)

Responsible for development of the marketing plan for Quicken Personal Finance Software. Developed packaging, messaging and launch strategy.

Senior Product Manager

Intuit

Jan 1999 - Jan 2002 (3 years 1 month)

Developed Marketing Requirements to define strategic direction for Quicken financial software, a $100 million product line.

Senior Consultant, Information Systems and Technology

Lockheed Martin

Jan 1993 - Jan 1997 (4 years 1 month)

Led high-impact software engineering and systems development for secure aerospace and telecommunications programs. • Held Top Secret security clearance; collaborated with U.S. government agencies on classified defense initiatives. • Directed 10-person team delivering mission-critical systems for satellite, military, and telecom applications in highly secure, sensitive environments. • Defined the mission and objectives for a 35-person R&D Solutions Center, establishing a company-wide Center of Excellence and earning Lockheed Martin’s President’s Award for advancing innovation.

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