Dalila Rodríguez

Dalila Rodríguez

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Fractional CMO + Social Media Strategist for the coolest brands in the US and UK · Scaling through social media strategy and influencer & UGC management
London, England, United Kingdom

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Résumé


Jobs verified_user 0% verified
  • MarketerHire
    Fractional CMO
    MarketerHire
    Apr 2022 - Current (4 years 7 months)
    MarketerHire is a premium network of pre-vetted, freelance marketers. Unlike other talent platforms, they only accept the top 5% of applicants who are interviewed and recruited by expert marketers in the industry.
  • T
    Fractional CMO
    Traktion
    Jan 2022 - Current (4 years 10 months)
  • D
    Fractional CMO & Social Media Strategist
    D Influence Agency
    Feb 2021 - Current (5 years 9 months)
    Fractional CMO and Social Media Strategist running a marketing agency trusted by top ecommerce and B2B brands like Dreamies, LEGO, Shopify, Free Soul, and Ellie Vail Jewelry.

    Unlike traditional social media agencies chasing views, we treat social like what it really is: a sales channel. We build social strategies that drive conversions, not just engagement.

    That means content, funnel design, affiliate and influencer programs, UGC, and TikTok Shop - all built to sell.
  • Moeve
    Media Relations Specialist
    Moeve
    May 2019 - Feb 2021 (1 year 10 months)
    • Developed and implemented external communication strategies securing leads in top media outlets in the Spanish and international media
    • Coordinated crisis communication events by preventing, analyzing, and controlling the conversation in the media and social platforms
    • Increased brand awareness proactive identifying top projects to place positive and honest stories in media outlets
    • Produced press releases, company statements, and Q&A
  • Prisa
    Public Relations and Events Assistant
    Prisa
    Jan 2018 - Jul 2018 (7 months)
    • Supported events organization for leading Spanish media outlets and magazines
    • Built solid relationships with high-profile business professionals to ensure attendance and engagement at events
    • Created and maintained a list of media contacts, and influencers
    • Coordinated institutional visits to the company headquarters
  • Grupo Planeta
    Public Relations and Marketing Assistant
    Grupo Planeta
    Sep 2016 - Feb 2017 (6 months)
    • Supported coordination of books presentations and press conferences for award-winning authors
    • Produced and distributed press releases
    • Proactive pitched to media to place interviews, stories, images, and clips around projects
    • Monitored coverage in print and online media
Education verified_user 0% verified
  • EAE Business School
    Master's degree, Corporate Communication and Social Responsibility
    EAE Business School
    Jan 2018 - Dec 2019 (2 years)
    Modules include: Reputation Management, Social Media Strategy, Marketing Management, Consumer Behaviour, Applied Management Techniques, Strategic Thinking, Management Skills, Corporate Social Responsibility

    Master's final project: Communication plan for the second album released by the Madrid-based music group, Chelsea Boots
  • Universidad Carlos III de Madrid
    Bachelor's degree, Journalism and Digital Communication
    Universidad Carlos III de Madrid
    Jan 2013 - Dec 2018 (6 years)
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