Kristen Hogan

Senior Vice President Marketing

Smartsheet

Nov 2025 - Current (1 year)

Chief Marketing Officer

Apptio an IBM Company

Feb 2025 - Jan 2026 (1 year)

Vice President Global Demand Generation

Apptio an IBM Company

Sep 2022 - Feb 2025 (2 years 6 months)

VP, Marketing

Apptio an IBM Company

Sep 2020 - Feb 2025 (4 years 6 months)

Sr. Director, Global Account and Growth Marketing

Anaplan

Sep 2019 - Sep 2020 (1 year 1 month)

Drive growth & expansion of the global demand generation and account-based marketing practice and customer marketing programs to accelerate opportunities to meet the hyper-growth objectives of the business. Lead and scale innovative, differentiated programs that focus on powering and collaborating with global executive Sales in the planning, execution, and delivery of account-based objectives and tactics within the most strategic customer and prospect accounts. Drive global pipeline and opportunity velocity through integrated innovative marketing programs.

Director, Field Marketing

Docker Inc

Jul 2018 - Sep 2019 (1 year 3 months)

Strategic advisor and partner to the sales team; leading the marketing engagement, strategy, and execution. Responsibility across all functions of the role, including strategy, planning, budgeting, execution and measurement of key activities. Collaborate to define the business goals of the region, successful engagement with functional leaders, and translating what ways marketing can help the region overachieve their desired results and accelerate growth.

Sr. Director, Growth and Account Based Marketing

GE Digital

Jun 2015 - Jul 2018 (3 years 2 months)

Responsible for the Integrated Marketing strategy and Account Based Marketing programs that drive velocity and growth for the global sales pipeline. Deliver impactful, targeted demand generating campaigns to accelerate and expand customer acquisition. Lead the innovative, differentiated program that focuses on driving and collaborating with global executive sales in the planning, execution, and delivery of account-based objectives and tactics within GE Digital’s largest customer and prospect accounts. Tight alignment and partnership with sales, product marketing, executive stakeholders and cross-functional owners in the planning, execution, and ongoing measurement & communication of growth marketing programs and account-based goals.

Director, Growth Marketing & Reference Programs

GE Digital

Feb 2014 - Jun 2015 (1 year 5 months)

Responsible for best-in-class integrated demand generation marketing programs, including inbound, outbound, account based marketing and customer reference & advocacy programs, to grow customer penetration, engagement, and pipeline. Steered team to accurate mix of strategies to optimize & grow qualified leads, opportunities, and pipeline based on analytics and engagement data. Built sustainable, robust and scalable customer reference program to increase advocacy pool, customer engagement, and influence and impact of reference assets/interactions for sales teams. Drove tight interlock and alignment with product marketing and sales to ensure integrated campaigns aligned to sales goals and funnel acceleration as well as the consumption and pi

Director, Customer Experience

GE Intelligent Platforms

Apr 2013 - Feb 2014 (11 months)

Develop, implement and own the Customer Excellence/Experience strategy for GEIP, focusing on how we optimize our customer experience and ensure we deliver on our value proposition. Responsibilities include building a sustainable and robust customer reference program, aligning customer touch points from inquiry to order, and testing & validating value propositions to ensure differentiation. Partnering across the business to communicate, educate and act on customer insights to positively impact the customer experience.

Director, Global Learning & Development and Sales Enablement

GE Intelligent Platforms

Feb 2005 - Apr 2013 (8 years 3 months)

Responsible for the global development, execution and operations of all external technical solution training and all internal sales enablement programs across GE Intelligent Platforms. Implementation of multi-dimensional consumption and delivery mechanisms; learning management platforms, Instructor-led distance learning, instructional design methodologies and tools, program leadership and amplification. Launched global sales enablement programs and initiatives including: Outcome Selling, Miller Heiman Strategic Selling, Salesforce, LinkedIn, and annual technical solution learning. Developed innovative curriculum approach & execution to enable global sales & partner re-sellers worldwide based on skill-set analysis and insights. Tiered solu

Sr. Leader, Content Development & eLearning

GE Intelligent Platforms

Jan 2000 - Feb 2005 (5 years 2 months)

Responsible for the curriculum design, development and delivery of technical software content, training materials, and modules to external and internal audiences. Created and executed eLearning strategies and practice for global organization including re-seller partners.

G

Technical Software Training Specialist

GE Fanuc

Jul 1997 - Dec 1999 (2 years 6 months)

Designed and delivered solution specific application training to end users. Conducted classroom technical training based on needs assessment data pertaining to procedures, work flow, and reports; understanding job-specific functions and tasks.

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Kristen Hogan

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