Marketing executive with broad experience establishing the go-to-market strategy, building and leading teams, understanding the customer to develop positioning, messaging, demand, and influencer programs that drive sales and user growth results. Strengths include: product marketing, go-to-market, storytelling, channel partnerships, digital marketing & social media, mobile, demand generation, content marketing, brand strategy, customer development, and awareness.
• Product Marketing & Go-To-Market: position & message to drive sales success, narrative, research & personas, sales plays, channel / ecosystem partnerships, customer lifecycle marketing, PR/AR, sales enablement, B2B, B2B2C, B2C
• Digital Marketing: market creation and expansion, growth hacking, integrated digital and traditional marketing execution, campaigns, content strategy and development across channels (Social, Mobile, Web, SEM, SEO, Affiliate, Email, Events), & field marketing
• Data-Driven Demand Generation: create & implement dashboards, deliver performance-based campaigns & programs, leverage analytics using integrated & automated, marketing systems to drive lead generation & conversion
• Business Development: evaluate market & ecosystem, building relationships, cutting deals, managing & expanding relationships to drive revenue