Veronica Seo

VP of Product Management, Provider Experience & Applications

Natera

Jan 2025 - Current (1 year 10 months)

Senior Director, Product Management, Provider Experience & Applications

Natera

Oct 2021 - Jan 2025 (3 years 4 months)

Natera is a global leader in providing genetic testing across multiple clinical areas including Women's Health, Organ Health, and Oncology.

March 2024-Present: Lead the team accountable for optimizing the experience for clinicians end-to-end across ordering channels (EMR, paper, portal) and business units (WH, OH, Onc).

Oct 2021-Feb 2024: Originally hired to focus on patient/provider end-to-end experiences for WH, including patient and provider portals, educational chatbot, and call center/operational programs; role was expanded to include product management of Lab Information Management Systems (LIMS, LabVantage) for WH and OH product portfolios, plus leading billing initiatives to improve ASP across all business uni

Head of Product, Consumer Health

Truepill

Feb 2021 - Oct 2021 (9 months)

I built and led the team responsible for bringing digital telehealth, virtual pharmacy, and diagnostics experiences direct to consumers on behalf of our clients within the healthcare eco-system, including payers, PBMs, and pharma manufacturers. My team also product manages Ahead (helloahead.com), Truepill's own DTC mental health offering.

- Successfully delivered Optum Store (store.optum.com) in 6 months, a direct-to-consumer offering that includes a virtual pharmacy, mental health therapies, urgent care appointments, asynchronous care, and a

Director, Digital Product Management

CSAA Insurance Group a AAA Insurer

Nov 2018 - Feb 2021 (2 years 4 months)

Responsible for enterprise vision and strategy for Digital at CSAA.

Introduced digital product management to the org: built team from the ground up, eventually leading team of 30+ high-performing Managers, Sr. Managers, Product Managers/Owners, and Analysts accountable for delivering B2B and B2C solutions to drive growth, profitability, and frictionless experiences for prospects, customers, and sales and service agents.

- Digital transformation: Consolidated multiple web applications onto a standard dev platform with best-in-class tech to enable a modern, mobile-responsive UI/UX, flexible services-based architecture, more rapid development, and higher quality software

- Mobile App Development: Launched two

Sr. Manager, Group Product Manager, KP Digital

Kaiser Permanente

Nov 2015 - Oct 2018 (3 years)

Experience Lead for Accessing Care Anytime Anywhere: Define vision, develop strategy, and set priorities for product, technical and operational teams focused on care delivery for web and mobile across 8 agile scrum teams including: member landing page, appointment scheduling, emailing your doctor, accessing medical records, ordering prescriptions, and digital notifications (web alerts, text/SMS, mobile push alerts).

Manage $60M budget over 3 years: responsible for developing annual business case to secure board funding and defining/socializing multi-year clinical care roadmap for kp.org and KP mobile app.

Developed and led team to i

Sr Digital Product Manager, Virtual Channels

Wells Fargo

Apr 2011 - Nov 2015 (4 years 8 months)

Product and strategic lead for Make an Appointment (MAA): Manage $2 million program budget; identify and execute on opportunities for expansion across channels (digital channels, call centers, and retail branches).

Managed nationwide rollout of online appointments to all 6000 Wells Fargo stores; built appointment-setting capabilities in call center; launched mobile-optimized UI, which was one of the first customer-facing mobile web applications made available on wf.com.

Led digital strategy for multiple lines of business to improve visitor engagement, optimize lead potential, drive sales and provide compelling educational resources o

Product Manager, Small Business Lending

Wells Fargo

Jul 2007 - Apr 2011 (3 years 10 months)

Led 50+-person project team across 12 technology groups to build systematic web-based functionality for sales team to bring product fulfillment in-house, reducing external vendor costs by $60K annually.

Redefined product strategy; conducted customer/prospect focus groups and discrete choice survey to identify concepts with highest potential adoption rate to drive five-year product release roadmap.

Conducted competitive and root-cause analysis of sales fallout; led team of 15+ stakeholders to implement recommendations that reduced overhead costs by 30% and increased sales conversion rate by 25%.

Developed prototype of web-based banker tool to improve prospect targeting and allow for instant decisioning throug

MBA Rotational Intern, Small Business Segment

Wells Fargo

May 2006 - Jul 2006 (3 months)

Developed and executed on multiple marketing and product initiatives concurrently as part of a summer MBA internship that directly resulted in a full-time offer after graduation.

D

Marketing & Sales Manager

Domico

Jan 2002 - Jun 2005 (3 years 6 months)

Provides software solutions for self-storage industry. Responsible for all marketing and PR activities; acted as interim salesperson/account manager for existing client base and consistently exceeded sales quotas; trained sales staff and represented company at industry tradeshows, including conducting demos and hosting roundtable topics.

Account Executive

Vantage Communications

Nov 2000 - Nov 2001 (1 year 1 month)

Provided support for Account Managers and Directors on three account teams in the telecom industry; secured press coverage for clients in trade and general publications by cold-pitching and facilitating client and press/analyst relationships; tracked client press clippings.

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Veronica Seo

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