R

RJ Canning

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Vice President, GTM Strategy, Operations, and Enablement
United States

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Résumé

Jobs verified_user 0% verified
  • X
    Vice President, GTM Strategy & Operations
    X
    Jul 2026 - Current (3 months)
  • Virtuous
    Vice President, GTM Strategy, Operations, and Enablement
    Virtuous
    Mar 2024 - Jul 2026 (2 years 5 months)
    Joined as the first enablement hire at $8M ARR and left as VP of GTM Strategy, Operations & Enablement after five promotions over 4.5 years - helping scale the business to $40M+ ARR along the way.

    My team sat at the center of the customer journey, connecting Sales, Marketing, Customer Experience, and executive leadership through strategy, data, process, and infrastructure. I was the person who built the systems the revenue team ran on.

    - Built the GTM foundation from scratch - AE, SDR, and SE onboarding, deal stage discipline, battle cards, and weekly enablement operating rhythm
    - Scaled the SDR function from 2 hybrid SDRs to a team of 11 generating $15M in outbound pipeline
    - Added Revenue Operations, lead
  • Virtuous
    Director, GTM Strategy, Operations, and Enablement
    Virtuous
    Jun 2023 - Mar 2024 (10 months)
  • Virtuous
    Director, Revenue Enablement
    Virtuous
    Jul 2022 - Jun 2023 (1 year)
  • Virtuous
    Sales Enablement Manager
    Virtuous
    Apr 2022 - Jul 2022 (4 months)
  • Virtuous
    Enterprise Account Executive
    Virtuous
    Dec 2021 - Apr 2022 (5 months)
  • Burnalong
    Account Executive
    Burnalong
    Jun 2020 - Dec 2021 (1 year 7 months)
    Started as an SDR, promoted to AE after 5 months. Closed $250K+ in ARR across the corporate wellness vertical using MEDDIC while also building training programs for SDRs, AEs, and CSMs. Contributing cross-functionally to GTM strategy, product roadmap, and demo strategy early on shaped how I think about the full revenue system.
  • Gaels Group
    Executive Director of Operations
    Gaels Group
    Aug 2019 - Jul 2020 (1 year)
    Advised healthcare and medical industry clients on digital marketing strategy and operations. Launched the company's first white-labeled SaaS product - establishing a new annual revenue stream. Also ran the day to day - project management, P&L, partnerships, and internal communications.
  • Ulman Foundation
    Senior Director, Programming
    Ulman Foundation
    Feb 2019 - Aug 2019 (7 months)
    Led a portfolio of fundraising programs generating $1.2M+ in annual revenue - growing it 20% from 2016. Managed a team of 11 across fundraising and patient navigation, expanded marathon partnerships with NYC and Chicago, and launched Cycle to Inspire as a net new fundraising event. Early career proof that revenue growth, team leadership, and operational rigor aren't industry-specific skills.
  • Ulman Foundation
    Director, Support Through Sport
    Ulman Foundation
    Jun 2016 - Feb 2019 (2 years 9 months)
  • Towson University
    Adjunct Professor
    Towson University
    May 2014 - Jun 2016 (2 years 2 months)
    Served as an Adjunct Professor for the Sports Management program in the Department of Kinesiology. Instructed 'Principles of Coaching' and 'Organization and Administration of Recreational Sports'.
  • Towson University
    Assistant Director of Competitive Sports
    Towson University
    Apr 2013 - Jun 2016 (3 years 3 months)
    Oversaw all aspects of a comprehensive collegiate Competitive Sports program, including the management of the Intramural Sports and Sport Clubs programs. Managed 75+ employees and volunteers, a combined budget of $650,000, approximately 1,800 athletic contests and practices annually.
  • University of Virginia
    Assistant Director of Intramural and Club Sports
    University of Virginia
    Jun 2011 - Apr 2013 (1 year 11 months)
    Administered a comprehensive competitive sports program providing programming to 6,000+ participants through Intramural Sport and Sport Club offerings. Managed a $100,000 budget and 70 student employees as part of University of Virginia Athletics.
  • The University of Texas at Austin
    Intramural Sports Graduate Assistant
    The University of Texas at Austin
    Aug 2009 - May 2011 (1 year 10 months)
    Trained 200+ students to officiate five major team sports to execute the administration of one of the largest Intramural Sports programs in the country providing programming to more than 12,000 employees each year.
Education verified_user 0% verified
  • Rowan University
    Bachelor's Degree, Psychology/Law and Justice
    Rowan University
  • The University of Texas at Austin
    Master's Degree, Higher Education/Higher Education Administration
    The University of Texas at Austin
Projects (professional or personal) verified_user 0% verified
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