B

Brooke Pratt

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Chief Executive Officer, Founder
Dallas, Texas, United States

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work
Job
school
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Résumé

Jobs verified_user 0% verified
  • knownwell
    Chief Executive Officer, Founder
    knownwell
    Jan 2023 - Current (3 years 7 months)
    Bringing weight-inclusive care to all. Funded by Flare and a16z.
  • Berkadia
    Executive Vice President - Chief Operating Officer, Production
    Berkadia
    Jul 2021 - Jan 2023 (1 year 7 months)
    Lead US and India Operations for Mortgage Banking and Investment Sales, representing $36B in production in 2019. In addition, lead Marketing for Berkadia. Member of the Management Committee.
  • Berkadia
    Chief Operating Officer, Production
    Berkadia
    Jan 2020 - Jul 2021 (1 year 7 months)
    Lead US and India Operations for Mortgage Banking and Investment Sales, representing $36B in production in 2019. In addition, lead Marketing for Berkadia.
  • Berkadia
    Chief Operating Officer, Mortgage Banking
    Berkadia
    Sep 2018 - Jan 2020 (1 year 5 months)
  • Berkadia
    Senior Vice President
    Berkadia
    May 2018 - Sep 2018 (5 months)
  • McKinsey Company
    Associate Partner
    McKinsey Company
    May 2017 - May 2018 (1 year 1 month)
  • McKinsey Company
    Engagement Manager
    McKinsey Company
    Jul 2015 - May 2017 (1 year 11 months)
  • McKinsey Company
    Associate
    McKinsey Company
    Jul 2013 - Jul 2015 (2 years 1 month)
  • Google
    Product Marketing Graduate Intern
    Google
    Jun 2012 - Aug 2012 (3 months)
    Led cross-functional marketing campaigns and consumer research to engage and expand the YouTube consumer base on devices (e.g., smartphones, tablets, gaming consoles), as well as to energize YouTube’s partner base. • Drove downloads of the YouTube App on Xbox by strategizing and executing a creative, external-facing campaign. Worked with cross-functional team of Product, Business Development, Marketing, PR, and external partners (including Microsoft). RFP'ed and hired an agency new to Google. Launched first time campaign tactics for YouTube and Xbox. • Solicited and analyzed consumer insights and created an actionable strategy for effective marketing campaigns targeted at expanding the YouTube user base on high priority devices. • Crafted t
  • Hewlett Packard Enterprise
    Lead Program Manager, Worldwide Campaigns
    Hewlett Packard Enterprise
    Feb 2011 - Jun 2011 (5 months)
    Led cross-functional team of sales, marketing, operations, and external vendors to create and execute a marketing automation pilot campaign for HP Enterprise Services (HP business unit, 100,000+ employees). Developed, requested and successfully managed campaign budget. • Created new marketing and sales processes and tools to integrate marketing automation into Enterprise Services. • Shaped social media and media buying strategies; generated over 2 million impressions through Twitter and Facebook campaigns, banner ads, interactive polls, and webinars. • Crafted marketing and communication strategy to align with customer’s buying process. • Designed client-facing collateral (e.g., website, e-mails, white papers). • Evaluated competitive infor
  • HewlettPackard
    Marketing Lead, South Pacific Data Center Initiative
    HewlettPackard
    Aug 2010 - Nov 2010 (4 months)
    In Australia, developed 2.5-year marketing plan for a key, multi-million dollar South Pacific initiative under tight time constraints. • Interfaced with sales organization to educate about the launch. • Led internal and external team in creating marketing, communication, AR/PR, and sales deliverables for the initiative with strong results.
  • HewlettPackard
    Program Manager, Worldwide Campaigns
    HewlettPackard
    Sep 2009 - Jun 2011 (1 year 10 months)
    Developed processes and best practices to successfully execute enterprise-level marketing campaigns across diverse regions. • Supported analytics process for selecting campaigns, defining target accounts and tracking results. • Coordinated across diverse stakeholders to execute launches, including global Cloud Computing and Cyber Security campaigns. • Received Winners Circle award in Innovation for campaign work and creativity. • Negotiated third-party agreements for creative, high-touch campaign component; partnered with Account Executives to expand and execute the program; influenced over 600 million dollars of expected revenue. • Designed standard templates to promote and communicate the campaigns throughout their lifecycle. • Founded Pl
  • Miramax
    Intern
    Miramax
    Jun 2008 - Aug 2008 (3 months)
  • U
    Research Assistant
    UPenn Positive Psychology Center
    May 2007 - Aug 2007 (4 months)
  • U
    Research Assistant
    UPenn Anxiety Depression and Emotion Lab
    Jan 2007 - May 2008 (1 year 5 months)
Education verified_user 0% verified
  • Harvard Business School
    MBA
    Harvard Business School
    Jan 2011 - Dec 2013 (3 years)
    Baker Scholar (High Distinction, awarded to the top 5% of the graduating class), Class Day Student Speaker for the Harvard Business School Graduation.
  • University of Pennsylvania
    BA, Psychology, Cognitive Science, English
    University of Pennsylvania
    Jan 2005 - Dec 2009 (5 years)
    Phi Beta Kappa, Summa Cum Laude graduation honors, Dean's List '05-'09
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