Jennifer Shambroom

CMO

Fictiv

Oct 2024 - Current (1 year 11 months)

I'm thrilled to be part of Fictiv's Executive Team 🚀 I see a tremendous opportunity to scale Fictiv’s world class manufacturing solution across mission critical industries such as MedTech, Climate Tech, Aerospace, Automotive, Robotics and Consumer Products. I look forward to supporting the founders' vision to help product innovators at global organizations innovate and build products that improve our world.

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Author

The Everything Guide to Mobile Apps

May 2013 - Current (13 years 4 months)

Wrote the first-ever resource on: how to make, monetize and market mobile apps including insights and case studies from over 25 experts at leading, name brand mobile companies. 303 scintillating pages. Available in print and ebook at Amazon / Barnes and Noble

Chief Sales and Marketing Officer

Clickatell

Jul 2023 - Oct 2024 (1 year 4 months)

Manage combined global sales and marketing organization, delivering on 3 sales channels 1) PLG / Self-Service 2) Inside Sales and 3) Enterprise.

CMO

Clickatell

Oct 2020 - Jul 2023 (2 years 10 months)

Member of Clickatell's Executive Team to deliver on the co-founder's vision of creating a better world through technology and grow its global chat commerce business. Top-producing, data-driven SaaS marketing executive with track record of driving triple digit growth rates.

CMO

Deputy

Mar 2019 - Oct 2020 (1 year 8 months)

Deputy is one of Australia’s fastest-growing technology companies with 100,000 customers across 90 countries, and the largest Series B Capital Raise in 2019, $112m from US investments. During my tenure, I developed a global marketing function across APAC, EMEA, and the Americas. I drove the global marketing strategy including branding, messaging and positioning, demand generation, growth marketing, content marketing, product marketing, events, public relations, analyst relations, and sales enablement. I partnered with the executive team to achieve an 88% growth rate, improve Cost Per Trial, CAC and LTV. My global team improved the martech stack, elevated the brand positioning, launched full self-serve automation flows for SMB businesses si

CMO

Youappi

Sep 2014 - Mar 2019 (4 years 7 months)

• Achieved Deloitte 15th Fastest Growing Company in Bay Area. • Partnered with CRO to grow revenue 16,230%. • Drove marketing strategy including branding, messaging and positioning, lead generation, product marketing, events, public relations, investor relations, marketing communications, sales development/internal sales, sales enablement. • Led global marketing across 16 offices worldwide. • Managed all MarTech, CRM and SDR efforts for global sales and marketing team. • Supported startup operations beyond marketing to include sales operations, people operations, culture building, internal communications, investor communications, food ordering and furniture moving.

Principal

MARKETING CONSULTANT

Aug 2013 - Sep 2014 (1 year 2 months)

Marketing consultant for small early stage to large mobile companies with a focus on branding, implementation of marketing technology, and lead generation. Past and present clients: Lookout - Mobile Security • Led global Partner Marketing efforts with the goal of increasing awareness of Lookout with mobile operators globally. • Sprint – Launched mobile security at retail with Sprint. Hired team of 20 retail reps to visit 1K retail stores to promote Lookout and train over 5K Sprint retail reps on how to sell Lookout. Launched joint mobile security report w/ Sprint. • AT&T – Launched mobile security partnership with AT&T at FOSE. • T-Mobile – Trained 1K T-Mobile sales reps. • EU – Partnered with EE, DT and Orange France to launch in retail.

Vice President Marketing

Crittercism

Apr 2012 - Jul 2013 (1 year 4 months)

• Led all marketing efforts that resulted in Series A Funding - $5.5M, and Series B Funding - $12M • Drove installation of Crittercism SDK on over 500 Million devices through iterative, targeted marketing campaigns. • Analyzed over 50 Billion mobile app launches and translated into actionable insights for our developers. (Big data!) • Enabled and drove sales to thousands of developers across top brands including Disney, Turner Broadcasting, ESPN, LinkedIn, Netflix, Shazam, Pinterest, Nike, Home Depot, Urban Outfitters and eBay and Groupon. • Led full spectrum of marketing strategy and execution: Mktg roadmap, branding, positioning, product marketing, pricing, sales & mktg collateral, website design and development, demo videos, PR, AR, soci

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Co-Chair, Networking Committee

Women in Wireless

Jan 2011 - Dec 2014 (4 years)

Member of the senior Women in Wireless leadership team, leading networking events for the organization.

Vice President, Marketing

PAYFONE

Jan 2011 - Jan 2012 (1 year 1 month)

• Led marketing efforts that resulted in Verizon & Amex Strategic Investment in Payfone - $19M (WSJ, GigaOM, AmEx) • Led overall marketing strategy including global planning, branding, product marketing, marketing communications, PR, AR, social media, field marketing and corporate communications. • Designed new corporate brand, implemented in six weeks including new brand identity, logo, website, collateral, sales materials and business papers – done in time for funding announcement. • Developed product message, product marketing materials, product demos, videos, collateral and sales tools.

Senior Director, Marketing

Motricity

Jan 2005 - Jan 2011 (6 years 1 month)

• Led all marketing efforts for mobile business unit that culminated in InfoSpace Mobile Acquisition by Motricity - $135M. • Directed entire marketing process for Motricity IPO of $250M (NASDAQ: MOTR); primary point of contact for PR, AR, and IR. • Oversaw all marketing strategy and execution, reporting to CEO: branding, product marketing, marketing communications, PR, AR, social media, field marketing and corporate communications. • Managed go-to-market plans for all product launches across mCore Platform product suite. • Sold to Fortune 500 brands including: BET, MTV, Turner Broadcasting, Conde Nast, Vogue, A&E and CNN

Marketing Communications Manager

Verity Inc

Jan 2002 - Jan 2005 (3 years 1 month)

• Led marketing communications, website, advertising, PR, culminating in Cardiff Software Acquisition by Verity - $50M • Served Fortune 50 companies and others across manufacturing, healthcare, government, and education sectors. • Oversaw product marketing, product launches, whitepapers, demos, direct mail, email marketing, messaging and press.

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Marketing Communications Manager

Verticore Technologies

Jan 2000 - Jan 2002 (2 years 1 month)

• Managed full spectrum of marketing execution for this enterprise software company: Branding, product marketing & launches, PR, AR, Website, direct mail, sales collateral, pricing, advertising, videos, events, and focus groups.

Marketing Specialist

American Ski Corporation

Jan 1998 - Jan 2000 (2 years 1 month)

• Managed $123M in contracts and real estate holdings and transactions for five-star resort property • Managed team of 5 marketing/sales • Analyzed leads database to provide lead generation to sales team. • Developed marketing materials and sales collateral driving real estate sales.

Jennifer Shambroom

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