Director - Emerging Media
Jan 2011 - Jan 2014 (3 years 1 month)
Designed, launched, and corralled 80+ Mobile and Social Media and Services providers to the DOmedia marketplace.
Worked with OOH and Digital Agencies to flesh out the value of buying OOH+Mobile campaigns. Also worked with Agency groups to understand the process of planning, buying, reporting, and optimizing such campaigns.
Developed partnerships with major Mobile Media companies who were servicing the OOH industry - Sito Mobile, Blue Bite, Amobee, et al