Kurtis Ayton

I started my career as an SDR at Pareto - cold calling, learning fast, figuring it out.

Fifteen years later I'm VP of Sales at Pareto USA, having led the expansion of our business in the US market.

Over that time I've built, managed, and scaled sales teams across the UK and US. I've hired and developed hundreds of salespeople directly, and through Pareto's work, our assessments and training programs have touched thousands of SDRs and BDRs placed into B2B companies - many of them high-growth tech.

What that experience taught me: the traits that drive sales performance - resilience, coachability, commercial curiosity, execution under pressure - rarely show up on a resume. You have to assess for them. And you have to build systems that develop them post-hire, or ramp time kills you.

I've spent 14 years building those systems. I know what a high-output outbound team looks like, what breaks it, and how to fix it.

If you're scaling a sales org and want to talk, connect with me here.