Brian Choate

Commercial growth and operations executive with a track record of scaling complex, multi-division businesses across SaaS, payments, and business services environments. Experienced leading enterprise revenue strategy, operational transformation, acquisition integration, and full P&L management within private equity-backed organizations. As a 3x President and senior commercial leader, I’ve led organizations through periods of rapid growth, organizational change, CRM transformation, go-to-market modernization, and operational scale. My experience spans enterprise sales leadership, revenue operations, pricing strategy, customer expansion, embedded payments, and cross-functional business transformation. Throughout my career, I’ve focused on building scalable commercial infrastructure that improves visibility, accountability, forecasting accuracy, customer retention, and execution consistency across sales, marketing, customer success, operations, and product organizations. I’m known as a hands-on, people-first leader who combines strategic thinking with operational discipline to help organizations simplify complexity, align teams, and drive measurable business outcomes. Core Areas of Expertise: • Commercial & Revenue Leadership • Enterprise Growth Strategy • Private Equity & Multi-Portfolio Operations • Operational Transformation & Organizational Scale • Revenue Operations & Forecasting Discipline • CRM & Salesforce Modernization • Acquisition Integration & Business Process Improvement • Pricing, Payments & Monetization Strategy • Cross-Functional Leadership & P&L Management