Manager, Sales Development
Baker Tilly US
Aug 2020 - Jul 2022 (2 years)
• Founded and built Baker Tilly's first Sales Development function by designing business processes, operating models, workflows, technology, and reporting.
• Optimized qualification standards, governance, and workflows, increasing lead conversion 31%.
• Mapped cross-functional business processes, documented workflows, tested operating models, and launched the organization.
• Defined business requirements with Marketing, Sales, and Technology to design lead routing, qualification, and reporting processes.
• Implemented Salesforce, Pardot, and RingDNA while translating business requirements into scalable operating processes.
• Standardized process maps, SOPs, workflow documentation, onboarding, and KPI reporting acros