Korina Edwards

I’m a strategic marketing leader turning brand ambition into scalable growth. Throughout my career, I’ve helped B2B SaaS companies, from startup to scale-up, modernize go-to-market strategies, sharpen their positioning, and build teams that execute with speed, precision, and creativity. I operate at the intersection of brand, demand, product where storytelling meets data, and technology amplifies human creativity. As marketing evolves faster than it ever has, I’m focused on building AI-oriented marketing teams that leverage AI to build modern marketing engines. From redefining GTM motions and launching new categories to driving alignment across sales, product, and marketing, I bring a founder’s mindset and an operator’s discipline to everything I do. I’m as energized building the engine as I am shaping the vision that drives it.