Tim Hwang

Senior Advisor

Stealth

Jul 2026 - Current (3 months)

VP, B2B Marketing

Midi Health

Oct 2024 - Aug 2026 (1 year 11 months)

Building partnerships with commercial organizations, health systems, and community MD providers to expand the reach of Midi Health: the #1 virtual care clinic designed for women in midlife.

Senior Director - B2B Product Marketing, Customer + Content Marketing

Calm

May 2022 - Oct 2024 (2 years 6 months)

●Create and execute competitive marketing strategies to grow Calm’s adoption amongst health plans, employers, and 3rd-party partners amidst a highly competitive health services/technology landscape.
●Accountable for a team of marketers across product, customer, lifecycle, and content marketing disciplines that develop high-impact promotional materials, yielding 2x YoY growth via revenue generating teams (Sales and Customer Success) and channels.
●Acting commercial leader in product management forums, driving customer-centric roadmaps in collaboration with Product/Engineering/Design that align with B2B persona feedback.
●Lead go-to-market plans for new product launches (over 30 since 2022), creating new opportunities for mark

Director, Product Marketing - Healthcare and Life Sciences

DocuSign

Jul 2021 - May 2022 (11 months)

●Created v2.0 HLS-specific product positioning to develop and grow DocuSign’s addressable market potential within Healthcare and Life Science (Pharma/Biotech, Diagnostics, Medical Device).
●Developed multiple buyer persona/ICP segmentation strategies to maximize touch-points for Sales, Customer Success, Solutions Engineering, and other customer-facing functions to best impact the near- and long-term customer journey, inclusive of creative marketing content and messaging.
●Worked with Business Development and Partnership teams to identify meaningful collaborative agreements and/or co-promote opportunities with independent software vendors (ISVs), system integrators (SIs), and other organizations as it pertains to improving client

Director, Marketing - TECENTRIQ (atezolizumab) Lung

Genentech

Aug 2018 - Jul 2021 (3 years)

●Led US marketing team (6 direct reports) through 5 successful commercial launches of TECENTRIQ’s lung cancer drug portfolio (SCLC and NSCLC); commercial lead for 7 sBLA labeling (product-line extension) workstreams with Global functions since 2016.
●Full owner of TECENTRIQ's US Lung P&L, yielding 250% YoY growth ($500m+ in additional revenue) for collective lung cancer immunotherapy indications.
●Evolved TECENTRIQ’s cross-brand campaigns across HCP/patient customer audiences post-launch, inclusive of establishing 10+ professional, consumer agency & vendor relationships and directing a 90-second DTC television campaign for future deployment (across a proposed $60m+ media plan).
●Partnered closely with medical, PR, and access

Group Product Manager, TECENTRIQ (atezolizumab) Marketing

Genentech

Jun 2016 - Aug 2018 (2 years 3 months)

Manage all Lung HCP/Patient Promotions for Genentech's cancer immunotherapy, TECENTRIQ (atezolizumab).

Lung Promotions Lead, TECENTRIQ (atezolizumab) Marketing

Genentech

Aug 2015 - Jun 2016 (11 months)

Develop strategy and promotional plan for TECENTRIQ's (atezolizumab) first-ever lung cancer indication.

Companion Dx, Biomarker Promotions Marketing Lead

Genentech

Mar 2014 - Aug 2015 (1 year 6 months)

Launched first-ever CDx commercial strategy and promotions marketing role for Genentech, acting biomarker strategy partner for Tarceva and Herceptin/Perjeta launch teams and Foundation Medicine, via clinical corporate agreement. Owned field-based business relationships with 20+ “head of laboratory” customers in the pacific NW region.

Influencer Media Consultant

Self Employed

Mar 2013 - May 2021 (8 years 3 months)

Architect of numerous corporate content strategy and brand growth projects for social media influencers across various industry categories (music, film, beauty, health+wellness). Select highlights include: InstagramTV influencer content pitch to the Tokyo Convention & Visitor Bureau (via BraveBison 2019), Starwood (Marriott) APAC social media promotional agreements for touring Asian American artists (2016), Exclusive licensing proposal for short/long-form content on Hawaiian Airlines US flights (2015), Management of US influencer talent package for SHINE Festival in collaboration with the Singaporean Ministry of Youth (2015), Multi-city album release tour/PR plan for singer/songwriter David Choi (2013)

Biomarker Testing Specialist

Genentech

Jan 2013 - Mar 2014 (1 year 3 months)

Educated key oncology laboratory stakeholders on best practices in biomarker testing among local, academic, and national reference esoteric pathology laboratories. Expert in HER2+ Breast Cancer and EGFR mutation-positive Non-Small Cell Lung Cancer.

Senior Product Manager, Oncology Society Alliance Management/Promotions

Genentech

Apr 2011 - Jan 2013 (1 year 10 months)

Designed 10+ unique Shared Congress promotional exhibits (from turnkey tabletop to large scale island booths), managing promotional priorities across 8+ pre-launch and in-market brands. Led multiple executive exchanges between Genentech Business Unit Heads and major oncology society leadership, developing framework for multi-year commercial collaboration initiatives (digital translation of clinical education, corporate council roundtables, licensing agreements).

Chief Development Officer

Philanthro Productions

Sep 2008 - Dec 2011 (3 years 4 months)

Founding member for a multi-city 501(c)(3) organization focused on young professional volunteerism and fundraising. Co-championed outreach and event-based marketing campaigns with established non-profit organizations such as Susan G. Komen Foundation, Make-A-Wish America, Kiva, and Minds Matter, contributing 90% of all revenue back to beneficiaries. Launched corporate partners program to enable local-to-national business involvement via in-kind/direct financial donation.

Senior Strategy Manager, Managed Care

Genentech

Dec 2007 - Apr 2011 (3 years 5 months)

Facilitated operational transition of 7 brand reimbursement/patient assistance programs to 3rd-party vendors (McKesson/LASH), developing program SOPs, co-managing ops performance of 30+ individuals, and aggregating payer landscape & reimbursement trends for hand-off. Data migration lead for Salesforce CRM integration, designing user-case mapping plan for transition of patient/healthcare provider data.

Brand Management Analyst

Campbell Alliance

Jun 2007 - Dec 2007 (7 months)

Coordinated the realignment of Genentech’s Access Solutions (specialty medicine reimbursement support program), integrating multiple internal/external communication, financial, and patient-customer service work streams towards the launch of a re-faced, collective umbrella brand.

Account Supervisor

McCann Healthcare

Mar 2005 - Jun 2007 (2 years 4 months)

Managed development of promotional marketing campaigns for Allergan, Inc.’s Dry Eye products (RESTASIS and REFRESH, 100+ direct-to-consumer tactics) and Gilead’s HIV portfolio (TRUVADA), yielding 15 and 30% growth in sales per year, respectively. Generated new business proposals, including a $3-5m promotional business plan for Prolacria and the LAP-BAND System implantable device.

Research Biologist

University of California San Diego

Aug 2004 - Jun 2005 (11 months)

Worked with Surgical Cancer Unit to develop novel approach to urological tumor diagnostic approach based upon vascular growth patterns.

Analytical Chemist

PFIZER INC

Jun 2004 - Mar 2005 (10 months)

Phase II stability testing on Pfizer's HIV pipeline products.

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Tim Hwang

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