Stefano Maggi
About
Detail
Entrepreneur. Co-founder
Italy
Résumé
Jobs
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Co-founder & chairman EUWe Are SocialJan 2026 - Current (7 months)- Senior Vice PresidentPlus CompanyJun 2022 - Dec 2025 (3 years 7 months)
- Co-founder & CEO EUWe Are SocialNov 2021 - Jan 2026 (4 years 3 months)
- Lecturer, faculty of communication, public relations and advertisingIULM UniversityApr 2019 - Current (7 years 4 months)“Creative communication strategy”, "Strategie di comunicazione creativa" AY 23/24 / Degree course in television, cinema and new media “Digital and social media creative communication” AY 21/22 22/23 / Degree course in communication, media and advertising “Creative content online” / “Contenuti creativi per il web”, AY 19/20 20/21 “Beyond the screens: socially-led creativity” / “Beyond the screens: creatività social”, workshop AY 18/19
- Co-founder & CEO, Italy and SpainWe Are SocialSep 2018 - Jan 2026 (7 years 5 months)
- Co-founderVetraMar 2017 - Current (9 years 5 months)
- Co-Founder & CEO, ItalyWe Are SocialApr 2017 - Aug 2018 (1 year 5 months)
- Co-Founder & Managing Director, ItalyWe Are SocialFeb 2010 - Mar 2017 (7 years 2 months)
- Head of Experience PlanningAgencycomJan 2009 - Feb 2010 (1 year 2 months)
- Account ManagerAgencycom TBWASep 2007 - Dec 2008 (1 year 4 months)
- Account ExecutiveTequilaMar 2006 - Sep 2006 (7 months)
- Account ExecutiveAgencycom TBWASep 2006 - Aug 2007 (1 year)
- Laboratory assistantOilDri Corporation of AmericaJun 2000 - Aug 2000 (3 months)
Education
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- Master's degree, Brand Strategy and CommunicationLibera Università di Lingue e Comunicazione IULMJan 2004 - Dec 2006 (3 years)
- Master's degree, Brand Strategy and CommunicationIULM UniversityJan 2004 - Dec 2006 (3 years)
- Bachelor's degree, Communication SciencesIULM UniversityJan 2001 - Dec 2004 (4 years)
- LLiceo ScientificoLiceo Scientifico
Publications
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- FCreativity in Advertising. From Logic to Emotions | Creatività in Pubblicità. Dalla Logica alle EmozioniFranco AngeliOct 2021A creative idea can change the future of a brand: it engages the audience, entertains, stimulates, sparks debate, and builds consensus. And marketing needs it more and more. The absence of creativity can no longer be compensated by the absolute power of television, which today has been weakened, if not nullified, by the web and mobile. This places a great responsibility on the creative; while the search for and the value of a strong, courageous idea remain unchanged, the ways to exploit and tell that idea both change and multiply. The narrative arc of a brand stretches: the modern creative team (copywriter, art director, digital copywriter) becomes the author of many stories across different on/offline media, acting as an “editor-in-chief,”