Kristina Dudley

I'm a strategic marketing leader with a unique superpower: bringing agency-honed discipline and in-house strategic chops to blend brand and demand to drive results across the entire customer lifecycle.

With 15 years of experience scaling brands, the last six year in B2B SaaS organizations, I bridge storytelling and performance to execute go-to-market strategies that create categories, build awareness, generate pipeline, and deepen customer engagement.

I thrive in fast-paced environments that demand strategic foresight and cross-functional collaboration. I’ve led vision, strategy, execution, and measurement across brand, demand, and customer marketing—integrating closely with Sales, Product, and Customer Success to deliver personalized, always-relevant digital experiences at scale.

I’m known for building high-performing teams, creating tight alignment between Sales and Marketing, and leading with authenticity and empathy. My interpersonal strengths allow me to manage complex initiatives, navigate diverse personalities, and keep things grounded—no matter the challenge.