Pauly Singh

T

President & Partner

TortExperts

Apr 2020 - Current (6 years 3 months)

President & Co-Founder

Tort Experts

Jan 2020 - Current (6 years 6 months)

Director of SEO

FanDuel

Aug 2015 - Dec 2015 (5 months)

Director of SEO & Content Strategy

Fareportal

May 2014 - Jul 2015 (1 year 3 months)

• SEO Leader creating enterprise & international SEO strategy for all web portals (CheapOair.com, OneTravel.com, CheapOair.co.uk, CheapOair.ca). • Overseeing millions of content pages targeting thousands of keywords. • Manage large SEO & content teams to publish high quality content making FarePortal the leading online agency for air travel. • Creating initiatives to grow social media marketing by tens of thousands of fans/followers per month.

P

Owner / Principal

PS Digital Marketing

Jan 2014 - Current (12 years 6 months)

Independent SEO consultancy helping clients rank websites and increase organic search traffic across a wide variety of industries.

Z

CEO & Co-Founder

Zecken Media

Jan 2012 - Jan 2017 (5 years 1 month)

Bought/sold/created online assets to monetize via affiiate marketing and lead-generation.

SEO Strategy Director, Internal Assets

Matomy

Mar 2010 - May 2011 (1 year 3 months)

• Built entire process to be used to develop internal, SEO-based revenue generating websites which includes keyword research, domain name acquisition, competitive analysis, backlink reverse engineering, scalable content creation, linkbait/webmaster outreach, natural link building and paid link building.

SEO Director - Fortune 500 Accounts

Catalyst no longer active

Jun 2011 - Jan 2012 (8 months)

• Managed SEO strategy for large Fortune 500 clients and their brands including Gillette, Proctor & Gamble, Unilever, Right Guard, Kimberly Clark, Jaguar, Land Rover/Range Rover and Audi. • Oversaw client relationships and agency team of Account Directors, Project Directors and SEO Specialists.

M

Senior Search Marketing Consultant

Marketing Method

Sep 2006 - Mar 2010 (3 years 7 months)

• Consulted for and created search marketing strategy for clients in a variety of vertical including education, health & fitness and survival, such as 1800Prepare.com, MyCollegeSolution.com, and NutrientRich.com. • Developed PPC competitive analysis software to analyze competitive split-testing of ads. • Created online marketing funnel for Performance LifeStyle Solutions, a healthy-living focused E-Commerce company which led to a new funding round from angel investors • Optimized PPC campaigns for MyCollegeSolution, which resulted in an unprofitable campaign turning into a 50% positive ROI • Performed competitive market analysis for Mortgages.com to start an online lead-generation company

Search Marketing Manager

Sparkroom

Aug 2004 - Aug 2006 (2 years 1 month)

• Recruited as fifth employee to manage all search marketing activities from the ground up • Built & managed search marketing team of 7: 3 PPC Managers, 2 SEO Analysts, 2 Designers • Grew Search Engine Optimization revenue from $0 to $100,000 per month. • Grew Pay Per Click Division from $0 to $300,000 per month ($225k internal account and $75k managed clients’ accounts) • Used industry-leading bid management (Efficient Frontier) and web analytics software (Omniture SiteCatalyst) to reduce cost per click by 30% • Implemented advanced multi-variate testing (using Vertster software) of landing pages to improve conversion rates by over 250% • Sole employee in company to manage entire department as a separate P&L (and earned 40% commission on a

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