Care Fader

Advisory Board Member

Resilion

Nov 2025 - Current (1 year)

D

Advisor

DataBraid

Oct 2025 - Current (1 year 1 month)

B

Board Member

Jun 2024 - Current (2 years 5 months)

G

General Manager

Jul 2022 - Current (4 years 4 months)

D

Interim CEO

DataBraid

May 2025 - Oct 2025 (6 months)

R

Building

Resilion EnergIA

Apr 2025 - Nov 2025 (8 months)

Launching an AI-powered climate & physical risk resilience platform for energy companies in Brazil

D

Building

DataBraid

Mar 2024 - May 2025 (1 year 3 months)

We’re building a connected future for the insurance ecosystem

Interim CPO

ReturnBear

Feb 2022 - Aug 2022 (7 months)

Fractional CPO

Vayda

Oct 2021 - Feb 2022 (5 months)

C

Chief Product Officer

May 2021 - Jul 2022 (1 year 3 months)

Interim CPO

Laivly

May 2021 - Jan 2022 (9 months)

Senior Director, Product Management

TouchBistro

Aug 2020 - May 2021 (10 months)

Led teams across Product Management (Core POS, Restaurant Management, Insights, and Integrations & APIs), Product Design and Research, and Operations (Data, Testing, Customer Communications, Release Management, Enablement & Documentation)

Director of Product, International

TouchBistro

Apr 2020 - Aug 2020 (5 months)

Led product internationalization and expansion across product verticals.

Director of Product, Payments

TouchBistro

May 2019 - Apr 2020 (1 year)

Led the Payments product, partnerships and overall P&L for international markets.

Director of Marketing, LATAM

TouchBistro

Jan 2019 - May 2019 (5 months)

Scaling TouchBistro in Latin America — demand generation, product marketing, product internationalization, business operations, and strategic partnerships. Led BDR and Marketing teams based in Toronto and Mexico. Highlights: published a book on Restaurant Modernization in Mexico, created and led a Restaurant Tech conference, launched the Mexico and Colombia markets, rolled out a retail sales pilot in stores across Mexico as well as a field sales program with Apple’s SMB team, growing the business to 700+ customers in the region.

Senior Manager, International Growth

TouchBistro

Mar 2018 - Dec 2018 (10 months)

Scaling TouchBistro’s iPad POS into new markets: from product requirements and localization to partnerships and demand generation. Led Demand Generation team responsible for growth. Highlights: Led Go-to-market for the launch into Colombia: market/competitive analysis, legal and operational, product localization (requirements, beta, launch), customer videos and testimonials, local partnerships, PR - Planned and executed Mexico growth strategy: product localization, local partnerships & demand generation. Marketing activities brought in over 70% of Mexico customer acquisition in 2018

Product Marketing Manager

TouchBistro

Apr 2017 - Mar 2018 (1 year)

- First Product Marketing hire, built out a competitive analysis and market research process to gather valuable intel for Product/Dev to inform roadmap decisions, and Sales, Marketing, and CS to inform sales and service positioning and process - Developed a launch process for software releases, integrations and new products: from competitive analysis, market sizing and price benchmarking to beta customer case studies, sales enablement, customer communication, PR and demand marketing campaigns - Enabled internal teams for success — from objection handling and sales collateral to support guidelines and operational processes Highlights: - Led go-to-market of TouchBistro’s self-ordering Kiosk - Led go-to-market for TouchBistro Loyalty, a digita

P

Product Manager

Jan 2016 - Jan 2017 (1 year 1 month)

-Launched and managed 'Entrepreneurs Club', a new SaaS offering designed to help micro and small businesses start, grow and succeed -Responsible for short and long term roadmap - Launched 12 partnerships (mix of referral, integrations and white labelling - from payments, insurance and accounting, to online presence management) — responsible for evaluation, negotiation, customer uptake and revenue - Implemented new compensation plan for the Account Management team to drive KPIs: increase adoption and CLV -Developed and implemented company-wide Sales and CS enablement programs for new product launches and a new sales and customer success model to support them - In the first 6 months, the new offerings increased average MRR by 20 percent, and

PR Advisor

Lokafy

Jun 2015 - May 2016 (1 year)

-Lokafy is a booking platform connecting travellers to locals with similar interests for authentic travel experiences in Toronto, New York, Paris, Delhi and Mumbai -Advised the Founder on launch strategy -Collaborated to build a business deck to pitch potential investors -Supported the 2016 U.S. launch to the NYC market

M

Manager, Product & Growth Marketing

Jan 2015 - Jan 2016 (1 year 1 month)

Led marketing team focused on both B2B revenue and consumer user growth. - Owned paid acquisition programs and managed overall Marketing spend; reduced overall cost of acquisition by 15% - Alongside a strategy consultant, built a plan for a new product architecture to drive the company in a new strategic direction - Worked with Sales and CS to ensure successful adoption of product updates and partner launches - Ongoing Product improvements to the business and consumer sides on the website - On the team leading the redesign and relaunch of 411.ca’s platform, connecting Canadian consumers to businesses in their neighbourhood - Worked with designers and deve

D

Digital PR

Jan 2015 - Aug 2015 (8 months)

-Online Community Management for Campbell's and Goldfish Canada - French and English - Supported the launch of a national CSR project for Riocan, including microsite, influencer programs, social media, events and media relations -Provided Digital PR support for BMW, Riocan, TVO, CanadaStays, SodaStream and Wine Country Ontario - Client activities included market research, competitive analysis, identifying media opportunities, developing messaging and positioning, proactive media relations, community management, digital copywriting, influencer relations, event planing, media monitoring, digital/ social analytics and PR reporting & analysis

Consultant

Self-employed

May 2013 - Jul 2014 (1 year 3 months)

-Acquired clients in the Financial, IT, Tech, Media, Marketing and Advertising industries in both the private and public sector -Prepared executive-level clients within multinational firms such as Visa, Microsoft, Volkswagen, Ernst & Young, and PwC for international meetings/conference calls, presentations, speeches and interviews -Created English business case studies and exercises for clients at agencies and media brands such as Ogilvy, R/GA, Microsoft and Facebook -Localized business documents and presentations for the North American market -Translated corporate communications and marketing materials -Edited online news and blog articles for English publications -Created email marketing campaigns and website copy for a travel startup

UX Content, Digital Banking

Scotiabank

Apr 2011 - May 2013 (2 years 2 months)

-Contributed to the redesign of scotiabank.com into an interactive e-commerce site as well as the redesign of the Corporate Banking, Small Business Banking and Insurance websites -Wrote for consumer/small business/corporate audiences: Product & service webpages, Financial/banking press releases, Digital marketing communications and Articles and education pieces -Worked with designers to create digital ads for financial and insurance products -Created fundraising, events & promotional content - Edited and provided feedback on a published book about managing student finances - Created a detailed finance & banking glossary for the website -Helped bui

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Care Fader

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