Lauren Wicker

Vice President Marketing

Index Search

Jun 2025 - Current (1 year 2 months)

Index Search delivers executive and professional search for manufacturing, industrial tech, and distribution organizations. Led by 25 years of industry experience, we combine speed, precision, and insight to connect clients with high-fit leaders and professionals who drive lasting business results. Our proactive, insight-driven approach accelerates time-to-hire without compromising quality, giving our clients a competitive edge in today’s talent market.

Vice President Marketing

SkillStorm

Dec 2024 - Jun 2025 (7 months)

Senior Director of Marketing

SkillStorm

Jan 2023 - Dec 2024 (2 years)

Marketing Director

SkillStorm

Dec 2021 - Jan 2023 (1 year 2 months)

Led marketing strategies aligned with hiring and sales goals, driving measurable growth. Directed a creative, results-driven team to deliver high-impact campaigns, including a nine-video corporate strategy and a comprehensive messaging framework. Managed multi-channel, data-driven campaigns to boost engagement, lead generation, and brand awareness. Key achievements include a company-wide rebrand, launch of a Resource Hub, and partner marketing for 20+ organizations. Oversaw PPC campaigns, testimonial strategies, PR partnerships, and end-to-end event coordination to enhance brand reputation and drive results.

Marketing Manager

SkillStorm

May 2020 - Dec 2021 (1 year 8 months)

Developed and executed comprehensive go-to-market strategies to drive business growth, market expansion, and long-term revenue impact. Led recruitment marketing efforts, including crafting SEO-optimized job descriptions, managing webinars, and optimizing candidate pipelines across multiple channels. Created impactful sales and recruitment enablement materials to empower teams and exceed performance goals. Successfully repositioned and elevated the SkillStorm brand, increasing market presence, recognition, and engagement with target audiences. Designed and managed multi-channel marketing campaigns, including blogs, email marketing, webinars, and landing pages, delivering measurable results aligned with business objectives. Managed all social

Senior Content Marketing Specialist

CredentialGenie

Jun 2019 - May 2020 (1 year)

CredentialGenie is a credentialing software and services company that partners with medical facilities of all sizes to streamline and simplify the credentialing and payer enrollment processes. Headquartered in Florida, with offices in the North East and South West, our team works with providers across the nation to assist with their credentialing needs. Our two divisions were created to offer customized solutions to our partners. Whether they are looking to modernize their process with software or outsource their credentialing function, our goal is to make an impact in the healthcare industry by creating the right solution for each of our customers. We believe that by making credentialing easier, our partners can get back to what they do

Marketing Automation Specialist

Hueman People Solutions

Aug 2017 - Jun 2019 (1 year 11 months)

• Supported recruitment teams daily with content creation, marketing materials, advertising and PPC requests. • Executed the implementation of HubSpot including: creating landing pages, setting up workflows, importing our database from Pardot, creating emails and forms, and integrating content from Uberflip to HubSpot landing pages. • Act as sole Administrator for Hubspot. Tasks include: creating and optimizing landing pages through A/B testing and Lucky Orange, creating email templates and copy, creating workflows for email campaigns, and setting up scoring and segmentation lists. • Monitor incoming leads and report all marketing activity on a weekly basis. • Meet with Inside Sales Representatives weekly to analyze incoming leads from prio

Specialist, Strategic Partnerships

Hueman Your RPO Partner

May 2017 - Aug 2017 (4 months)

• Implemented, created and managed all aspects of Pardot including: lead nurturing, creating and monitoring engagement studio campaigns, lead scoring and email blasts. • Defined and analyzed key performance metrics for all marketing campaigns, as well as sales team activity recorded in Salesforce. • Defined buyer personas and target audiences, as well as set up initial campaigns for brand launch. • Act as Salesforce Administrator for sales team. • Worked closely with marketing team to ensure external apps are seamlessly syncing of Pardot. Other apps include: Uberflip, SnapApp, GoToWebinar, GoogleAds and Google Analytics. • Assisted in creating and editing RFPs and proposals for sales team. • Created supply and demand reports and analyze cur

Sales Specialist

Hueman Your RPO Partner

Oct 2016 - May 2017 (8 months)

• Sourced, qualified and contacted new opportunities through inbound lead follow-up and outbound cold calls and emails to set appointments for Directors and Vice President of Sales. • Responsible for managing ‘Touch Program.’ • Implemented Pardot for entire company, which included: importing Salesforce database, setting up segmentation lists, automation rules and drip campaigns. • Created and led marketing efforts for Sales Team using Salesforce and Pardot. • Responsible for compiling and analyzing data from these marketing campaigns. • Organized, managed and marketed webinars, conferences and other sales events.

Sales Specialist

PPR Talent Management Group

Jan 2015 - Oct 2016 (1 year 10 months)

At PPR, we are experts at culture-based hiring in the healthcare industry. We source, screen and recruit candidates who not only fit the job description, but also align with your organization's culture and values. My primary responsibilities include sourcing new sales opportunities through inbound lead follow-up and outbound cold calls and emails, create and lead marketing efforts for Sales Team, and business development.

Estimating Assistant

Auld White Constructors LLC

Feb 2014 - Jan 2015 (1 year)

• Assist Estimator and Chief Estimator with daily tasks such as preparing and editing Bid Packages, Proposals and maintaining company's online bid room. • Solicit and promote projects to subcontractors to increase interest and company’s percentage of success in winning bids. • Maintain strong professional relationships with subcontractors.

Social Media Intern

Folio Weekly

May 2013 - Aug 2013 (4 months)

• Developed creative ways to direct traffic to online stories. • Managed magazine’s social networks. • Conducted interviews and generated stories for magazine and website.

Food and Beverage Project Assistant

PGA TOUR

Jun 2012 - May 2013 (1 year)

• Organized materials to standardized process for Golf Operations, Agronomy, Accounting and Sales and Marketing. • Created and organized website for training manuals for all TPC Clubs access. • Developed and edited the Food and Beverage manuals.

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