Jenny Sylvers

Director, Account Based Marketing

DailyPay

Aug 2026 - Current (1 month)

Senior Manager, Account Based Marketing

DailyPay

Oct 2024 - Aug 2026 (1 year 11 months)

Senior ABM Manager

Tackleio

Jul 2022 - Aug 2024 (2 years 2 months)

Presented at 6sense's Breakthrough Conference 2023, sharing insights on building and scaling successful ABM programs & nominated for a 2024 6sense award for my work leading a Nimble Marketing team Established and scaled a comprehensive ABM program, earning recognition as Tackle’s go-to resource for ABM; collaborated across departments to drive successful campaigns that increased pipeline by 257% in first quarter of operation Lead a small ABM team, scaling our integrated campaigns from 5 to 40+ while fostering a culture of open communication, empowerment, and data-driven decision making Implemented processes for scaling personalized 1:1 campaigns, leveraging 6sense and Mutiny for a more efficient approach to targeting key accounts, helpi

Senior Manager, Performance Marketing

Brightspot

Nov 2021 - Jul 2022 (9 months)

Senior Manager, Digital Marketing

Brightspot

Apr 2021 - Nov 2021 (8 months)

Manager, Digital Marketing

Brightspot

Mar 2020 - Apr 2021 (1 year 2 months)

Manager of Digital Marketing

RiskSpan

Jul 2019 - Mar 2020 (9 months)

Developed and implemented a new inbound marketing strategy including content, paid media, email marketing, and events Revamped Salesforce instance to support both the inside sales team and the field sales team Built reporting dashboards for the sales team in Salesforce, and marketing dashboards in Google Data Studio Managed all aspects of monthly marketing/SDR campaigns from planning to content creation to execution

Marketing Manager

Surefire Local

Dec 2018 - Jul 2019 (8 months)

As a Marketing Manager, I manage the planning and execution of creative and demand generation projects. These include: online advertising, e-mail, social media, webinars, branding/design and more. I oversee the scheduling, planning and hosting of the company's webinar schedule along with the email and advertising promotions surrounding each event. Along with this, I have also been featured as one of the company's webinar speakers (and blog writers) on the topics of Facebook advertising, Google advertising, and social media strategy. My focus and success with Facebook and Google advertising for the company has made me one of the go-to resources for advertising advice. The CPL of our online ads have significantly decreased with my creative

Marketing Strategist, Brand Lead

Surefire Local

Jan 2017 - Dec 2018 (2 years)

Oversee all aspects of copy, collateral, design and brand messaging Plan, execute, and promote all on-site events Manage webinar schedule of 4-5 webinars per month Content strategy including video production and social media (paid & organic) Assist with email campaigns in the areas of strategy, copy, list management, sending and reporting Assist with demand generation strategy, execution and analysis

Social Media Coordinator

KB Concepts PR

Jan 2016 - Mar 2017 (1 year 3 months)

Draft and schedule social media posts on Hootsuite and Buffer for clients Design graphics and content for social media Compose newsletters on mailchimp Work with clients to create monthly social media strategies Analyze data and prepare monthly social media progress reports

M

Bar Manager / Marketing Associate

Marble Rye

Oct 2015 - Feb 2016 (5 months)

Assembled beverage program from scratch including cocktail and whiskey list Create and maintain relationships with wine and beer distributors and other vendors Closing manager duties including compiling daily sales reports and managing petty cash Plan, execute, and promote events Design and create content for website and social media

Marketing Assistant

Restaurant Association of Metropolitan Washington

Feb 2015 - Jul 2015 (6 months)

Draft and schedule social media posts to promote RAMW and member events Design and compose bi-weekly newsletter on iContact Design web advertisements to promote events Contact members for renewal and keep member database up-to-date

C

Marketing Intern

CocoWalk

Aug 2014 - Dec 2014 (5 months)

Create and maintain social media plan and schedule gain more followers and likes Plan monthly events to bring clientele into the mall Update and edit wordpress website daily to provide most up-to-date information Update Constant Contact database to increase reach of monthly newsletter

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