Andrew Crocco

Andrew Crocco

About

Detail

VP, People Operations
Palo Alto, California, United States

Timeline

work
Job
school
Education
folder
Project

Résumé

Jobs verified_user 0% verified
  • Wealthfront
    Vice President, People Operations
    Wealthfront
    Oct 2025 - Current (1 year 1 month)
  • Wealthfront
    Head of User Research
    Wealthfront
    Jan 2022 - Oct 2025 (3 years 10 months)
  • Wealthfront
    Senior Director, Consumer Insights
    Wealthfront
    Jul 2017 - Apr 2022 (4 years 10 months)
  • GoPro
    Director, Consumer Insights
    GoPro
    Nov 2016 - Jul 2017 (9 months)
    I led the Consumer Insights team at GoPro, responsible for defining brand, go-to-market and roadmap strategies. I was hired as the first consumer or market researcher at the company, and built the team to include quantitative and qualitative research experts who work across product and marketing initiatives. We combined social science research methods with financial and data modeling abilities to define a growth strategy for GoPro.
  • GoPro
    Senior Manager, Consumer Insights
    GoPro
    Feb 2015 - Oct 2016 (1 year 9 months)
    In collaboration with marketing, product, and entertainment teams, I led cross-functional, primary research projects (quantitative & qualitative) to align go-to-market strategies for major product launches with GoPro’s global consumer segmentation and growth strategy.
  • Egon Zehnder
    Associate
    Egon Zehnder
    Dec 2013 - Feb 2015 (1 year 3 months)
    I led research teams with responsibility for industry analysis, benchmarking, consumer and technology trends, on client engagements within the consumer technology and media sectors, with a focus on mobile devices and digital media. Additionally, I conducted in-depth interviews with candidates and industry sources; delivered assessments and insight briefs; and presented candidates to clients.

    As Media, Entertainment & Sports Practice Specialist, I collaborated with a Senior Partner to grow the segment, define its strategic plan and evangelize that throughout the global organization.
  • Egon Zehnder
    Senior Analyst
    Egon Zehnder
    Feb 2013 - Dec 2013 (11 months)
    I led research teams on Technology & Media assignments, with a focus on mobile and digital. Additionally, I served as the Global Research Lead for our Media, Entertainment & Sports practice.
  • University of Pennsylvania
    Graduate Fellow for Teaching Excellence
    University of Pennsylvania
    Jan 2010 - Jan 2011 (1 year 1 month)
    As a Graduate Fellow, I led monthly teaching workshops on course and syllabus design and assessment development, while also serving as a peer mentor.
  • University of Pennsylvania
    PHD
    University of Pennsylvania
    Sep 2007 - Aug 2013 (6 years)
    I am a social scientist trained in ethnographic and archival research with a focus on Collective Identity; Technology and Society; Architecture and Urban Design. Primarily, my research focused on how people use media to tell stories about where and how they live.

    My research collaborations included professors and students in Penn's School of Design and Urban Studies Program, as well as the Annenberg School for Communication. For two years I designed and taught “Public Space/Public Life” to Penn undergrads, a course that examined social behavior, technology and the urban environment.
  • Harvard University
    Freshman Proctor & Advisor
    Harvard University
    Jan 2006 - Jan 2007 (1 year 1 month)
    Served as academic and resident advisor for 28 freshman in Thayer dormitory.
  • Harvard University
    Assistant Men's Lacrosse Coach
    Harvard University
    Jan 2005 - Jan 2007 (2 years 1 month)
    For two seasons I coached the Varsity team's defense and led player development. During this time, six players I coached were honored as All-Ivy League. In 2006, the Crimson made the NCAA tournament for the first time in a decade.
  • Crispin Porter Bogusky
    Assistant Content Manager
    Crispin Porter Bogusky
    Jan 2005
    As part of the MINI Cooper account team, I helped develop nation-wide print, television, online and viral marketing strategies. Our team later won the $200 million Volkswagen account without a review.
  • B
    Program Manager
    Business Council for the United Nations
    Jan 2004 - Jan 2005 (1 year 1 month)
    Organized expert networking events around issues of global concern featuring ambassadors, finance ministers, and global executives and recruited TIME, Fidelity, and UPS as new strategic partners.
Education verified_user 0% verified
  • University of Pennsylvania
    Doctor of Philosophy (PhD, Communication and Urban Studies
    University of Pennsylvania
    Jan 2007 - Jan 2013 (6 years 1 month)
  • Harvard University
    AB, African American Studies & History of Art and Architecture
    Harvard University
    Jan 1999 - Jan 2003 (4 years 1 month)
  • D
    Delbarton
    Delbarton
    Jan 1993 - Jan 1999 (6 years 1 month)
Projects (professional or personal) verified_user 0% verified
  • D
    Digital Practice at Egon Zehnder
    Jul 2012 - Current (14 years 4 months)
  • M
    Media, Entertainment & Sport Practice at Egon Zehnder
    Jul 2012 - Current (14 years 4 months)
  • M
    Media, Entertainment & Sport Practice at Egon Zehnder
    Jul 2012 - Current (14 years 4 months)
This is a community-created genome.