K

Ken Strnad

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Vice President Brand Platforms and Partnerships
United States

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Jobs verified_user 0% verified
  • GameChanger
    Vice President Brand Platforms and Partnerships
    GameChanger
    Jan 2026 - Current (8 months)
  • GameChanger
    Vice President Brand Marketing
    GameChanger
    Jun 2020 - Mar 2026 (5 years 10 months)
  • W
    SVP Digital Marketing and Strategy
    WOLVVS
    Jul 2018 - Jun 2020 (2 years)
    Principal leader in a next-gen digital content and media start-up with an Emmy Award-winning team focused on powering the omnichannel consumer journey. Devised strategies to turn content into conversion and create emotional consumer connections that drive purchase intent. Clients include Sony, Titleist, Quiksilver, Jeep, Nike, and others.
  • Viacom
    Vice President of CPG
    Viacom
    Jan 2015 - Jun 2018 (3 years 6 months)
    Leader of the CPG product verticals/categories across brands representing +50% of all advertising revenue. Acted as the GM with ownership of every aspect of the business within the greater $3billion consumer products division. Created new capabilities to reverse a dramatic double-digit decline to double-digit growth.
  • PepsiCo
    Sr. Director, Digital Content, North America Beverages
    PepsiCo
    Aug 2012 - Dec 2014 (2 years 5 months)
    Promoted and given a blank job description, efforts built a new content function from scratch at a time when content was hardly an industry buzzword. Set the vision, wrote Pepsi’s first content strategy, created the team and changed Pepsi’s marketing approach to best compete in a digital age across YouTube, Facebook, Instagram, films, and television.
  • PepsiCo
    Director of Brand Marketing, Mountain Dew
    PepsiCo
    Apr 2010 - Aug 2012 (2 years 5 months)
    Led the brand management initiatives focused on driving relevance for PepsiCo’s $8 billion Mountain Dew brand. Areas of responsibilities included brand strategy, positioning, national advertising, consumer engagement, sports activation, retail execution and culture branding. Results reversed declining sales to nearly 2% growth in the face of stiff -5% category trends, retained its position as the #1 flavored soft drink in the US and being awarded with the Pepsi Icon Award for Marketing.
  • PepsiCo
    Senior Brand Manager, Energy Drinks
    PepsiCo
    Jun 2006 - Apr 2010 (3 years 11 months)
    Developed the marketing strategy and growth agenda for Pepsi’s high profile $560 million energy drink business. Amp Energy grew 5 market share points, grew sales 75%, and drove brand awareness 40%. Responsibilities also included brand positioning, national advertising, building sports platforms, forecasting, product innovations and retail programming.
  • PepsiCo
    Brand Manager TM Pepsi, Diet Colas
    PepsiCo
    Oct 2003 - Jun 2006 (2 years 9 months)
    Delivered break-through advertising, developed strategic media partnerships and managed brand marketing initiatives for Pepsi resulting in generating 50 million cases and $200 million in additional revenue.
  • PepsiCo
    Associate Manager, Channel Strategy, PCNA Foodservice Division
    PepsiCo
    Dec 1999 - Sep 2003 (3 years 10 months)
    Developed short/long-term restaurant channel strategy, insights, tools and key selling initiatives. Delivered 100% of divisions profit and responsible for 70% of total restaurant outlets. Aggressive marketing plans consistently exceeded expectations, delivered 8% growth and acquired 13,000 new business wins annually. Received Foodservice award for +200% performance turnaround for Pepsi’s proprietary fountain package.
  • T
    Manager of Music Licensing and Royalty Reporting
    The Songwriters Guild of America
    Mar 1993 - Dec 1999 (6 years 10 months)
    Managed music licensing negotiations on behalf of 100+ independent publishing companies for television programming and advertisements, motion pictures, theatricals, DVD releases and Internet.
Education verified_user 0% verified
  • Pace University  Lubin School of Business
    BBA Management, Business
    Pace University Lubin School of Business
  • Pace University  Lubin School of Business
    MBA Financial Management, Finance
    Pace University Lubin School of Business
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