Marco Seminaroti

Marco Seminaroti

About

Detail

Chief Commercial Officer - International at Gruppo Montenegro I Experienced and passionate about building Iconic Brands internationally I Global Marketing and B
Italy

Timeline


work
Job
school
Education

Résumé


Jobs verified_user 0% verified
  • Gruppo Montenegro
    Chief Commercial Officer (CCO) - International
    Gruppo Montenegro
    Oct 2025 - Current (1 year 1 month)
  • Gruppo Montenegro
    Europe Director
    Gruppo Montenegro
    May 2022 - Oct 2025 (3 years 6 months)
    Commercial and P&L responsibilities
  • Gruppo Montenegro
    Regional Director - UK, Northern Europe, Russia & Australia
    Gruppo Montenegro
    Mar 2019 - Apr 2022 (3 years 2 months)
    Commercial and P&L responsibilities for the region
    • Accelerated exponentially performance in the region
    • Strengthened considerably distribution network, key platform for future growth, with major and strategically aligned local commercial partners
    • Managed distributors with a partnership approach based on regular engagement, strategic support, timely delivery of assets, tools and guidelines to enable quality executions to deliver agreed growth ambition
  • Asahi Europe Ltd
    Peroni Global Marketing Manager
    Asahi Europe Ltd
    Nov 2016 - Aug 2018 (1 year 10 months)
    Lead development of communication strategy & assets, and management of priority markets
    • Lead development of global brand communication strategy, assets ('Made in Italy') and partnerships (Eataly)
    • Retained management of priority markets and following Asahi acquisition took key responsibility for ensuring growth in Asia with focus on the brand launches in Japan and China; accountable for ongoing engagement, strategic support, delivery and implementation of key assets to ensure alignment on strategy and growth ambition
  • SABMiller
    Peroni Global Marketing Manager
    SABMiller
    Feb 2013 - Oct 2016 (3 years 9 months)
    Lead development of communication strategy & assets, and management of priority markets
    • Lead the development of Global Campaigns (‘Vita Al Mare’, ‘Storie di Stile’) including full suite of assets and guidelines to ensure the Italian style proposition remained authentic, differentiated and attractive to opinion leaders and core consumers
    • Managed priority markets (UK, Australia, US, Canada); accountable for ongoing engagement, strategic support, delivery and implementation of key assets to ensure alignment on brand strategy and growth ambition. 8 months secondment in NYC in 2014 leading USA planning cycle and growth acceleration
    • Managed brand partnerships from ideation and creative development to launch, maximising retu
  • Carlton United Breweries
    Senior Brand Manager - Peroni Nastro Azzurro, Peroni Leggera, Grolsch
    Carlton United Breweries
    Jan 2012 - Dec 2012 (1 year)
    • Transitioned SAB Miller’s import portfolio to Carlton United Breweries following acquisition
    • Ensured continuity of Peroni Nastro Azzurro and Peroni Leggera in market activities through the transition, maintaining brand momentum while setting strategic planning for 2013-15
    • Tested and launched Peroni Leggera draught in Queensland and nationally
    • Developed, launched and managed National Ambassador Program leading a team of five
  • CocaCola Amatil
    Brand Manager - Peroni, Grolsch, Pilsner Urquell (JV with SAB Miller)
    CocaCola Amatil
    Jan 2010 - Dec 2011 (2 years)
    The below summarises outcomes and responsibilities from 2007 to 2011 with CCA
    • Developed and implemented brand plans addressing strategic development areas, which exceeded brand targets establishing Peroni as the fastest growing premium brand in both volume and value
    • Managed MEDIA/BLT/PR agencies to create, implement and execute brand activities in market
    • Launched Peroni Nastro Azzurro draught establishing a new benchmark in creating desirability ahead of availability with both trade and consumer
    • Managed the world first launch of Peroni Leggera (lower alcohol/carbs variance) driving incremental market share growth and avoiding mother brand cannibalisation
    • Won the Coppa Fangio team cup (prestigious brand gl
  • CocaCola Amatil
    Assistant Brand Manager - Peroni, Grolsch, Pilsner Urquell (JV with SAB Miller)
    CocaCola Amatil
    Jan 2009 - Dec 2009 (1 year)
  • CocaCola Amatil
    Brand Activation Manager International Beers (JV with SAB Miller)
    CocaCola Amatil
    Dec 2007 - Dec 2008 (1 year 1 month)
  • MillerCoors
    Peroni Brand Ambassador NYC
    MillerCoors
    Jun 2005 - Oct 2007 (2 years 5 months)
    • Established Peroni as a style brand evolving its perception from “the beer of Little Italy” to a “must stock” for the most exclusive and influential bars and restaurants in NYC
    • Managed multi brands distributor sales force exceeding targets, achieving strong internal endorsement and high quality of in market executions and trade advocacy
    • Developed partnerships with style brands (including Saks 5th Avenue, Versace, Maserati) and managed NYC brand events and sponsorships (including New York Fashion Week and New York Deign Week)
    • Generated best practices for the Ambassador program in USA as well as for Peroni Global
    • Achieved significant growth in both volumes and equity scores at premium price
Education verified_user 0% verified
  • I
    Master's degree, International Trade & Marketing
    Italian Trade Commission Corce
    Jan 2003 - Jan 2004 (1 year 1 month)
    Won scholarship after participating in a national competition in which 20 individuals were selected
  • E
    Erasmus Exchange Programme, Business Administration and Management
    European University College Brussels EHSAL
    Jan 2001 - Jan 2002 (1 year 1 month)
  • Sapienza Università di Roma
    Degree in Business & Management
    Sapienza Università di Roma
    Jan 1998 - Jan 2003 (5 years 1 month)
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